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Brown Butcher Paper

Fail

The top 5 brands take 98% of clicks, so Brown Butcher Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$242K/yr115K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
70%top-5 click share · 6 brands · 11 sellers

Flapen Score

Brown Butcher Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brown Butcher Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Butcher Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Butcher Paper 115K times last year and spent an estimated $242K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
10.3%
Market size, estimated
$242Ka year
Peak month
November2.6× the quietest month
Top search term
brown butcher paper roll60K searches a year

02 · Price

A sale here is worth $20.49.

Listings sell for $20.49 on average, from $7.30 to $29.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $20.49 that is $15K to $20K a year per listing.

Average price
$20.49inside the $15 to $100 sweet spot
Price range
$7.30–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Paper & Paper Crafts. It carries 4,807 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Paper & Paper Crafts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,807per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Brown Butcher Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 223%
  • Brand 319%
  • Brand 416%
  • Brand 52%
  • Brand 62%

Demand

Brown Butcher Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Brown Butcher Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown butcher paper roll60K/yr
  • brown paper roll for table covering18K/yr
  • brown kraft butcher paper roll4K/yr
  • roll of butcher paper brown4K/yr
  • butcher paper table cover9K/yr
  • brown kraft mg18 butcher paper2K/yr
  • brown paper for table4K/yr
  • wide butcher paper2K/yr
  • brown paper for table covering3K/yr
  • butcher paper brown2K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Butcher Paper

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Thickness”
2.1%of orders come back
“Thick”
A buyer, on “Thickness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brown Butcher Paper questions

Answered from the same tracked data.