brown butcher paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$7.30–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 115K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,807avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brown butcher paper is a $242K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
brown butcher paper market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $256K–$307K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Bryco Goods38%
- PH PERKHOMY23%
- Vanhench19%
- SMART&CASUAL16%
- Moretoes2%
- Paclord2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top brown butcher paper search terms
- brown butcher paper roll60K/yr
- brown paper roll for table covering18K/yr
- brown kraft butcher paper roll4K/yr
- roll of butcher paper brown4K/yr
- butcher paper table cover9K/yr
- brown kraft mg18 butcher paper2K/yr
- brown paper for table4K/yr
- wide butcher paper2K/yr
- brown paper for table covering3K/yr
- butcher paper brown2K/yr
Top brown butcher paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brown Kraft Butcher Paper Roll - 18 Inch x 100 Feet - USA Made - Food-Grade Paper for Wrapping and Smoking Meat BBQ Grilling Perfect Brisket Crust - Durable Unbleached Uncoated & Unwaxed
Bryco Goods$12.964.7★5,821 rev
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.544.7★1,424 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★119 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
Newest
by launch date
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.7639 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.07153 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.07119 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)
PH PERKHOMY$26.231,167 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)
PH PERKHOMY$28.495,280 rev
Trending
90-day click momentumSMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.764.4★
Natural Kraft Paper Roll 18 x 1200 Brown Packing Paper for Wrapping Table Runner Construction Craft Paper for Bulletin Board Gift & Birthday Wrapping Moving Supplies Cushioning
Paclord$10.604.6★
Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB
Vanhench$29.924.7★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.074.3★
What buyers say about brown butcher paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Excellent Value”
“easy to use”
“Is the perfect thickness for folding corners”
“Gets the job done”
“Good Fit”
“it held up wonderfully”
“The color looks very rich”
“it makes each gift that much more special”
“easy to clean”
What buyers complain about
“Thick”
“Color very yellow”
“Flimsy”
“paint soaked through quickly”
“just not very durable”
“But my first customer that got the there item packed with this complained of a moldy smell”
“Not Heavy Duty”
“Thin”
“not the best”
“Cheap tape doesn't like to stick to it”
Top return reasons
Common questions
- Is brown butcher paper profitable to sell on Amazon United States?
- The niche generates $242K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the brown butcher paper niche?
- 6 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in brown butcher paper?
- Top complaints mined from reviews: Thickness, Color, Strength. The return rate is 2.1%.
- When does demand for brown butcher paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the brown butcher paper niche?
- Listings span $7.30–$29.92; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 4,807 reviews — the moat a new listing must climb.