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Brother Embroidery Hoops

Fail

The top 5 brands take 100% of clicks, so Brother Embroidery Hoops is a Fail.

Flapen Score
31
31 / 100
Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 46
Market size
$59K/yr45K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
86%top-5 click share · 4 brands · 9 sellers

Flapen Score

Brother Embroidery Hoops against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brother Embroidery Hoops is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Embroidery Hoops market on Amazon at a glance

Shoppers on Amazon United States searched for Brother Embroidery Hoops 45K times last year and spent an estimated $59K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
4.7%
Market size, estimated
$59Ka year
Top search term
brother embroidery hoops17K searches a year

02 · Price

A sale here is worth $27.50.

Listings sell for $27.50 on average, from $13.57 to $48.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.50 that is $3K to $7K a year per listing.

Average price
$27.50inside the $15 to $100 sweet spot
Price range
$13.57–$48.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Needlework. It carries 1,241 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Needlework
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,241per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Brother Embroidery Hoops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 222%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Brother Embroidery Hoops search demand

Weekly searches over the year. Pick a range.

1K800Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Brother Embroidery Hoops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother embroidery hoops17K/yr
  • repositionable hoop brother se7009K/yr
  • brother se700 embroidery hoops6K/yr
  • embroidery machine hoop3K/yr
  • babylock embroidery hoops4K/yr
  • brother embroidery hoop3K/yr
  • repositionable embroidery hoop3K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Embroidery Hoops

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
2.9%of orders come back
“This is the wrong size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Brother Embroidery Hoops questions

Answered from the same tracked data.