brother embroidery hoops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.50avg listing price — sweet spot $15–$100
Price range
Great$13.57–$48.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,240.7avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 45K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brother embroidery hoops is a $59K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
brother embroidery hoops market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Sew Tech74%
- New brothread22%
- Embroidex2%
- MagnaHoop2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 19 weeks — -18.5% search growth over the last 90 days.Top brother embroidery hoops search terms
- brother embroidery hoops17K/yr
- repositionable hoop brother se7009K/yr
- brother se700 embroidery hoops6K/yr
- embroidery machine hoop3K/yr
- babylock embroidery hoops4K/yr
- brother embroidery hoop3K/yr
- repositionable embroidery hoop3K/yr
Top brother embroidery hoops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sew Tech Embroidery Hoops for Brother SE700 PE535 SE600 PE545 SE400 PE570 SE725 PE500 SE630 LB5500 PE550D PE540D SE625 PE525 SE425 Innovis Babylock Verve Sofia2 (3in1 Set)
Sew Tech$21.904.7★3,520 rev
Sew Tech Embroidery Hoops for Brother SE700 SE725 SE600 SE400 SE630 SE625 SE425 PE550D PE540D PE545 PE535 PE525 PE500 LB5500 Innovis Babylock Brother Embroidery Machine Hoop (4x6.75 - SA434)
Sew Tech$14.924.6★837 rev
Sew Tech Embroidery Hoops for Brother PE900 PE800 SE2000 SE2100DI SE1900 PE770 780D PE750 750D PE700 700II NS1250E NS1150E NS2750D NS2850D Brother Innovis 1250 700 Babylock Embroidery Machine Hoop
Sew Tech$28.684.8★3,675 rev
New brothread Embroidery Machine Hoop 3 in 1 Set(SA431+SA432+SA434) Compatible with Brother SE700 PE545 SE600 LB5500 PE535 550D SE630 LB5000 SE625 SE425 SE400 PE540D PE525 PE500 BabyLock Sofia2 Verve
New brothread$22.684.6★960 rev
New brothread Embroidery Machine Hoop SA432 with 4x4 Embroidery Area Compatible with Brother SE700 PE545 SE600 LB5500 PE535 550D SE630 LB5000 SE625 SE425 400 PE540D PE525 PE500 BabyLock Sofia2 Verve
New brothread$13.574.6★960 rev
Newest
by launch date
Sew Tech Magnetic Embroidery Hoop for Brother SE700 SE725 SE600 SE625 SE630 SE400 SE425 PE550D PE540D PE545 PE535 PE525 NS1750D NS1850D M380D Machine 5x7 Mighty Snap Magnet Frame
Sew Tech$48.72837 rev
MagnaHoop Embroidery Hoops for Brother SE600 PE550D SE700 PE535 SE400 PE525 PE540D PE500 SE625 SE425 Innovis Babylock Brother Embroidery Machine Hoop (3in1 Set)
MagnaHoop$20.53209 rev
New brothread Embroidery Machine Hoop 3 in 1 Set(SA431+SA432+SA434) Compatible with Brother SE700 PE545 SE600 LB5500 PE535 550D SE630 LB5000 SE625 SE425 SE400 PE540D PE525 PE500 BabyLock Sofia2 Verve
New brothread$22.68960 rev
New brothread Embroidery Machine Hoop SA432 with 4x4 Embroidery Area Compatible with Brother SE700 PE545 SE600 LB5500 PE535 550D SE630 LB5000 SE625 SE425 400 PE540D PE525 PE500 BabyLock Sofia2 Verve
New brothread$13.57960 rev
New brothread Embroidery Machine Hoop 4 in 1 Set(SA442+SA443+SA444+SA445) Compatible with Brother PE900 SE2000 PE800 SE1900 SE1950 PE780D 770 700 750D SE1800 Innovis1250D Babylock Accord Emore Ellure
New brothread$28.88549 rev
Trending
90-day click momentumSew Tech Magnetic Embroidery Hoop for Brother SE700 SE725 SE600 SE625 SE630 SE400 SE425 PE550D PE540D PE545 PE535 PE525 NS1750D NS1850D M380D Machine 5x7 Mighty Snap Magnet Frame
Sew Tech$48.724.6★
New brothread Embroidery Machine Hoop SA432 with 4x4 Embroidery Area Compatible with Brother SE700 PE545 SE600 LB5500 PE535 550D SE630 LB5000 SE625 SE425 400 PE540D PE525 PE500 BabyLock Sofia2 Verve
New brothread$13.574.6★
Sew Tech Embroidery Hoops for Brother SE700 PE535 SE600 PE545 SE400 PE570 SE725 PE500 SE630 LB5500 PE550D PE540D SE625 PE525 SE425 Innovis Babylock Verve Sofia2 (3in1 Set)
Sew Tech$21.904.7★
Sew Tech Embroidery Hoops for Brother SE700 SE725 SE600 SE400 SE630 SE625 SE425 PE550D PE540D PE545 PE535 PE525 PE500 LB5500 Innovis Babylock Brother Embroidery Machine Hoop (4x6.75 - SA434)
Sew Tech$14.924.6★
4 Embroidex Hoops for Brother/Babylock Embroidery Machine (SA437 SA438 SA439 SA441) Duetta Quatro Dreammaker Dreamweaver innovis Luminaire Innov-s XP NQ1700E NQ3700D
Embroidex$36.434.7★
What buyers say about brother embroidery hoops
What buyers praise and complain about, mined from review topics.What buyers love
“it fits perfectly”
“Works as advertised”
“Compatible with Brother PE800”
“These are good quality”
“Works well”
“So much easier”
“Great price”
“Perfect for Embroidery”
“Happy Sewing <3”
“They hold the fabric tightly”
What buyers complain about
“This is the wrong size”
“DOESNT WORK FOR SE 700”
“Works well, not quite as easy as brand”
“No very magnetized”
“Not quality”
“the screws fell out”
“it didnt work”
“They look lopsided and uneven”
“Product Only Worked Well A Few Times”
“So, nothing thick was placed inside to stretch it out”
Top return reasons
Common questions
- Is brother embroidery hoops profitable to sell on Amazon United States?
- The niche generates $59K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (31/100).
- How competitive is the brother embroidery hoops niche?
- 4 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brother embroidery hoops?
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Ease Of Use. The return rate is 2.9%.
- What does it cost to enter the brother embroidery hoops niche?
- Listings span $13.57–$48.72; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 1,241 reviews — the moat a new listing must climb.