Is brooch pins for crafts profitable to sell on Amazon United States?

The niche generates $55K/yr across 70 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the brooch pins for crafts niche?

58 brands and 65 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in brooch pins for crafts?

Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.3%.

What does it cost to enter the brooch pins for crafts niche?

Listings span $3.89–$17.91; the average listing price is $8.04 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.

brooch pins for crafts

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($55K/yr) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Review moat

Good840.41

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.04

avg listing price — sweet spot $15–$100

Price range

Bad$3.89–$17.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$55K

$55K/yr · 226K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, brooch pins for crafts is a $55K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

brooch pins for crafts market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $48K–$64K; units × avg price
Conversion rate: 3.0%
Avg BSR: #199
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 2.2%
Avg brand age: 28 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

Top-5 brand share

35%

Top 20: 69%

Top-5 click share

26%

Top 20: 59%

Open market

62%

Bulrash13%
TIHOOD7%
TBUZ6%
EllaYIDOI5%
Rozecollin4%
BEADNOVA4%

Top brooch pins for crafts search terms

brooch pins for crafts37K/yr -12.2%3.2% conv.
pin for clothes24K/yr +35.6%2.5% conv.
shirt pins17K/yr +56.5%1.1% conv.
brooch pin backs22K/yr -12.2%5.0% conv.
cute safety pins13K/yr +25.3%1.5% conv.
fashion safety pins11K/yr +47.2%3.0% conv.
safety pin charms18K/yr -0.5%1.0% conv.
brooch safety pins11K/yr +35.3%1.8% conv.
fancy safety pins11K/yr +24.3%2.0% conv.
pins decorative7K/yr +55.1%0.4% conv.

All search terms

Top brooch pins for crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)

Bulrash$9.944.6★369 rev

100pcs Brooch Pin Backst - 4 Siezs 0.78 in/1 in/1.4 in/1.77in Silver Bar Pins & Clasp Backings for Jewelry Making Badges Crafts Name Tags and DIY Accessories

EllaYIDOI$5.964.6★141 rev

70 Pcs Pearl Brooch Sweater Shawl Hat Clip Neckline Pins Double Faux Pearl Brooches for Women Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins

TBUZ$8.694.6★759 rev

TIHOOD 40PCS Pearl Brooch Pant Waist Tightener Safety Pin Double Faux Pearl Brooches for Women Girls Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins

TIHOOD$9.914.5★376 rev

72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl

Rozecollin$6.884.7★465 rev

Newest

by launch date

100 Pcs Brooch Pin Backs Silver Bar Pins with Locking Safety Clasp 4 Size (20/25/38/45mm) Safety Pin with Plastic Box for Jewelry Making Name Tags Badges DIY Crafts

ZNBSIXP$5.9620 rev

7mo ago

Jersvimc 100Pcs Brooch Pin Backs Safety Bar Pin - 20MM Metal Locking Pins Back Clasp Silver Small Jewelry Pins for Crafts Badges DIY Tag

Jersvimc$4.5316 rev

7mo ago

120Pcs Brooch Pin Back 4-Size Metal Bar Pin Back for Crafts 20-38mm Badge Pin Backs with Holes Silver Brooch Clasp Pin for Name Tag DIY Crafts Jewelry Making Corsage

keepsweat$6.6718 rev

10mo ago

100pcs Brooch Pin Backst - 4 Siezs 0.78 in/1 in/1.4 in/1.77in Silver Bar Pins & Clasp Backings for Jewelry Making Badges Crafts Name Tags and DIY Accessories

EllaYIDOI$5.96141 rev

1y ago

12 PCS Fancy Safety Pins Rhinestone Gold and Sliver Safety Pins Large Decorative Brooch Pins for Clothing Women Crystal Brooch Pin for Clothes Hats Shawl

YQQYG$7.1782 rev

1y ago

What buyers say about brooch pins for crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Decent quality”

Value For Money12%

“Excellent price”

Advertised Vs Actual Product9%

“Better than expected”

Size-Overall9%

“These are snug”

Ease Of Use8%

“Easy to use”

Color4%

“bright colors”

Durability4%

“They are durable, arrived quickly, and do exactly what is expected of them so far”

Strength3%

“Not fragile at all”

Design-Overall3%

“Cute Designs”

Shape/Style3%

“Love that they come in an array of shapes and styles”

What buyers complain about

Strength21%

“Not Sturdy”

Quality-Overall17%

“Disappointing Quality Control”

Size-Overall9%

“On the small side”

Thickness8%

“Theyre too thick”

Durability4%

“break pretty easily. not all of them”

Material Quality3%

“Ok but, The points are dull hard to get through material”

Ease Of Use3%

“Very difficult to open”

Weight Heavy3%

“Weak”

Value For Money3%

“Over priced,”

Rusts/Corrodes3%

“One of the items in the package was rusty”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product9%

Quality-Overall8%

Value For Money6%

Strength6%

Defective Material/Parts6%

Functionality-Overall4%