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Bristol Sketchbook

Fail

The top 5 brands take 100% of clicks, so Bristol Sketchbook is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$210K/yr238K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
74%top-5 click share · 3 brands · 87 sellers

Flapen Score

Bristol Sketchbook against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bristol Sketchbook is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bristol Sketchbook market on Amazon at a glance

Shoppers on Amazon United States searched for Bristol Sketchbook 238K times last year and spent an estimated $210K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
5.9%
Market size, estimated
$210Ka year
Peak month
January1.4× the quietest month
Top search term
bristol paper87K searches a year

02 · Price

A sale here is worth $14.91.

Listings sell for $14.91 on average, from $9.49 to $34.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $14.91 that is $22K to $30K a year per listing.

Average price
$14.91under the $15 to $100 sweet spot
Price range
$9.49–$34.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$30K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #536 within Art Paper. It carries 7,187 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#536in Art Paper
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
7,187per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Bristol Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 217%
  • Brand 32%

Demand

Bristol Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bristol Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bristol paper87K/yr
  • bristol board44K/yr
  • bristol20K/yr
  • bristol sketchbook20K/yr
  • strathmore bristol smooth9K/yr
  • bristol smooth paper10K/yr
  • bristol vellum paper7K/yr
  • strathmore bristol7K/yr
  • bristol board paper5K/yr
  • bristol paper sketchbook6K/yr

Reviews and returns

What reviews say buyers love and hate about Bristol Sketchbook

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Paper Quality”
33%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“the glue was weak”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bristol Sketchbook questions

Answered from the same tracked data.