Brayer
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -6.2% this quarter, so Brayer is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $349K/yr313K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 25 sellers
Flapen Score
Brayer against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Brayer is stronger. Inside it, weaker.
Market
The Brayer market on Amazon at a glance
Shoppers on Amazon United States searched for Brayer 313K times last year and spent an estimated $349K. The top 5 brands take 73% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $349Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- brayer roller80K searches a year
02 · Price
A sale here is worth $11.28.
Listings sell for $11.28 on average, from $5.89 to $25.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $11.28 that is $11K to $14K a year per listing.
- Average price
- $11.28under the $15 to $100 sweet spot
- Price range
- $5.89–$25.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $11K–$14K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #15 within Printmaking. It carries 2,348 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #15in Printmaking
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,348per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Brayer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
4-Inch Rubber Brayer Roller for Printmaking Great for Gluing Application Also. (Original Version)
- Price
- $7.00
- Rating
- 4.7/5
- Reviews
- 8,864
- Age
- 6y ago

Speedball Art Products Company 004117 004117 Soft Rubber Brayer
- Price
- $14.26
- Rating
- 4.8/5
- Reviews
- 372
- Age
- 21y ago

2Pcs Rubber Roller Brayer Rollers Hard Rubber 4 and 2.2 Inch for Printmaking (Black) by HRLORKC
- Price
- $9.89
- Rating
- 4.7/5
- Reviews
- 7,015
- Age
- 6y ago

Speedball Soft Rubber Brayer 1.5-Inch - Roller For Printmaking Gel & Block Printing and Crafting - Made in USA
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 3,222
- Age
- 16y ago

Speedball 4-Inch Hard Rubber Brayer - Pop-in Roller for Block Printing Printmaking and Ink Applications
- Price
- $13.65
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 21y ago
Trending
estimated 90-day click momentum
Speedball 4-Inch Hard Rubber Brayer - Pop-in Roller for Block Printing Printmaking and Ink Applications
- Price
- $13.65
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 21y ago

6 Pack 4 Inch Rubber Brayer Roller Hard Rubber Rollers for Crafting Printing Printmaking Wallpaper Inking Stamping Gluing
- Price
- $25.45
- Rating
- 4.9/5
- Reviews
- 8
- Age
- 9mo ago

Speedball Soft Rubber Brayer 1.5-Inch - Roller For Printmaking Gel & Block Printing and Crafting - Made in USA
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 3,222
- Age
- 16y ago

Speedball Art Products Company 004117 004117 Soft Rubber Brayer
- Price
- $14.26
- Rating
- 4.8/5
- Reviews
- 372
- Age
- 21y ago

TECKWRAP Brayer Roller Set 4 PCS Printmaking Brayer with Pin Pen Tweezers & Felt Squeegee for Vinyl Iron-On Scrapbooking Stamping and Card Making
- Price
- $17.64
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago
Newest
by launch date
6 Pack 4 Inch Rubber Brayer Roller Hard Rubber Rollers for Crafting Printing Printmaking Wallpaper Inking Stamping Gluing
- Price
- $25.45
- Rating
- 4.9/5
- Reviews
- 8
- Age
- 9mo ago

Wlivxch 2Pcs Hard Rubber Brayer Rollers (4 Inch and 2.2 Inch) for Printmaking Ink Printing Gluing Application Stamping Boat Flooring and Wallpaper Installation - Black Tool
- Price
- $6.63
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 11mo ago

TECKWRAP Brayer Roller Set 4 PCS Printmaking Brayer with Pin Pen Tweezers & Felt Squeegee for Vinyl Iron-On Scrapbooking Stamping and Card Making
- Price
- $17.64
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

2 Pack Brayer Rollers Professional Rubber Art Rollers with Comfortable Hand Feel Suitable for Handmade Production printmaking Ink Coating bonding and Stamping Tools (4 inches+2.4 inches) Black
- Price
- $8.20
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago

Brayer Roller Printmaking Rubber Press Roller 4 Inch Diamond Painting Roller for Craft Projects Ink and Stamping Tools Make Cards Painting
- Price
- $5.89
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
25
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
23%
- Speedball30%
- AKIRO21%
- HRLORKC11%
- Wlivxch5%
- HRJZF5%
- Cricut4%
Demand
Brayer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Brayer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brayer roller80K/yr
- brayer64K/yr
- rubber roller38K/yr
- ink roller22K/yr
- brayer rollers for crafting25K/yr
- speedball brayer12K/yr
- craft roller9K/yr
- rubber roller for crafts9K/yr
- brayers6K/yr
- rubber brayer6K/yr
Reviews and returns
What reviews say buyers love and hate about Brayer
We read the reviews and the return reasons for every product selling here.
“It broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brayer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









