brass fasteners
Skip itPrices mostly outside the sweet spot ($2.08–$8.88) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good631.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$97K$97K/yr · 146K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.44avg listing price — sweet spot $15–$100
Price range
Bad$2.08–$8.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brass fasteners is a $97K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
brass fasteners market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $109K–$136K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
38
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Charles Leonard34%
- Newkita30%
- Hotop9%
- ADULLPONY6%
- Monigte5%
- HAPY SHOP4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top brass fasteners search terms
- paper fasteners63K/yr
- brass fasteners33K/yr
- paper fasteners for crafts14K/yr
- brass brads10K/yr
- brass paper fasteners10K/yr
- paper fastener11K/yr
- round head fasteners5K/yr
Top brass fasteners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charles Leonard Fastener Brass Plated 1 Inch Shank Round 10 MM Head 100-Pack (4R-BP)
Charles Leonard$3.074.7★1,381 rev
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)
Newkita$4.044.7★469 rev
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)
Newkita$4.004.7★469 rev
Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.3 x 0.6 Inch Golden)
Hotop$7.364.7★1,782 rev
ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies
ADULLPONY$8.624.7★51 rev
Newest
by launch date
500PCS Brass Fasteners Round Head Fastener Metal Brass Brads Gold Mini Brass Paper Fasteners Colored Mini Brads for Paper Craft Art and DIY
GXLWJXWLV$6.7233 rev
Monigte Brass Fasteners 300 Pack Small Brads for Paper Crafts Scrapbooking DIY Handmade Cards School Projects
Monigte$4.7871 rev
180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins
Monigte$4.95240 rev
ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies
ADULLPONY$8.6251 rev
300 Pcs Brass Fasteners brads for Paper Crafts Brass Brads Round Fasteners Paper Fasteners Brass Brad Paper Fasteners pins for Crafts DIY Handicraft School Project Supplies(0.32x0.6 Inch Gold)
TKYZMS$5.0983 rev
Trending
90-day click momentum100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)
Newkita$4.004.7★
EuTengHao 300Pcs Brass Fasteners Scrapbooking Brads Round Head Brass Plated Fasteners for Craft Art Crafting School Project Decorative Scrapbooking DIY Supplies (1/2 Inch Shank 8mm Head Gold
EuTengHao$7.384.6★
Charles Leonard Fasteners Round Head Brass Plated 1/2 Inch Shank 8 MM Head 100-Pack (2R-BP)
Charles Leonard$2.964.7★
ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies
ADULLPONY$8.624.7★
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)
Newkita$4.044.7★
What buyers say about brass fasteners
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Colors are bright”
“As advertised”
“worth the money”
“These are the perfect size”
“Easy to use”
“sturdy”
“Durable”
“Fasteners”
“Brass Fastener were what I needed for my project”
What buyers complain about
“They are tiny”
“Compressors do not slide easily”
“Cheaply constructed and unworkable metal fasteners”
“The slides on these fasteners do not move easily”
“They don't slide easy”
“Quality isn't the best”
“the price difference is not worth it”
“Very pliable and weak”
“Piping wheel fell apart first time used”
“These eventually loose their shape”
Top return reasons
Common questions
- Is brass fasteners profitable to sell on Amazon United States?
- The niche generates $97K/yr across 17 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the brass fasteners niche?
- 13 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in brass fasteners?
- Top complaints mined from reviews: Size-Overall, Sliding/Retract Mechanism, Metal Quality. The return rate is 0.6%.
- When does demand for brass fasteners peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the brass fasteners niche?
- Listings span $2.08–$8.88; the average listing price is $5.44 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.