Brass Fasteners
FailPrices span $2.09–$8.81, mostly outside the sweet spot, so Brass Fasteners is a Fail.
- Flapen Score
- 32 / 100Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 4632
- Market size
- $45K/yr148K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 34 sellers
Flapen Score
Brass Fasteners against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Brass Fasteners is stronger. Inside it, weaker.
Market
The Brass Fasteners market on Amazon at a glance
Shoppers on Amazon United States searched for Brass Fasteners 148K times last year and spent an estimated $45K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $45Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- paper fasteners65K searches a year
02 · Price
A sale here is worth $5.60.
Listings sell for $5.60 on average, from $2.09 to $8.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $5.60 that is $8K to $11K a year per listing.
- Average price
- $5.60under the $15 to $100 sweet spot
- Price range
- $2.09–$8.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Brads. It carries 795 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Brads
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 795per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Brass Fasteners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
34
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- Brand 143%
- Brand 226%
- Brand 311%
- Brand 46%
- Brand 54%
- Brand 62%
- Open — no brand owns it (4 brands, 8%)
Demand
Brass Fasteners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Brass Fasteners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper fasteners65K/yr
- brass fasteners33K/yr
- paper fasteners for crafts14K/yr
- brass paper fasteners11K/yr
- brass brads11K/yr
- paper fastener11K/yr
- round head fasteners5K/yr
Reviews and returns
What reviews say buyers love and hate about Brass Fasteners
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brass Fasteners questions
Answered from the same tracked data.