Branding Kit

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-25.5%

Conversion, latest week

0.8%

Market size, estimated

$38Ka year

Top search term

branding irons for hats12K searches a year

Listings sell for $68.94 on average, from $13.14 to $250.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $68.94 that is $0 to $7K a year per listing.

Average price

$68.94inside the $15 to $100 sweet spot

Price range

$13.14–$250.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

4.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #11,630 within Woodcrafts. It carries 312 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

89%

Out of stock, average day

6.8%

Average rank

#11,630in Woodcrafts

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

312per listing

Listings tracked

54

28 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months