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Brads

Fail

Prices span $3.06–$9.95, mostly outside the sweet spot, so Brads is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$92K/yr269K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
63%top-5 click share · 14 brands · 23 sellers

Flapen Score

Brads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Brads is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brads market on Amazon at a glance

Shoppers on Amazon United States searched for Brads 269K times last year and spent an estimated $92K. The top 5 brands take 78% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
5.1%
Market size, estimated
$92Ka year
Peak month
April2.0× the quietest month
Top search term
brads136K searches a year

02 · Price

A sale here is worth $6.67.

Listings sell for $6.67 on average, from $3.06 to $9.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $6.67 that is $10K to $13K a year per listing.

Average price
$6.67under the $15 to $100 sweet spot
Price range
$3.06–$9.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$10K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Brads. It carries 436 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Brads
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
436per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$28K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

18%

  • Newkita38%
  • Hotop12%
  • Homdire12%
  • Monigte10%
  • Charles Leonard5%
  • Performore4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Brads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Brads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brads136K/yr
  • brads for paper crafts53K/yr
  • mini brads18K/yr
  • paper brads12K/yr
  • mini brads for paper crafts10K/yr
  • metal brads8K/yr
  • brads for crafts7K/yr
  • gold brads5K/yr
  • craft brads4K/yr
  • small brads4K/yr

Reviews and returns

What reviews say buyers love and hate about Brads

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
50%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Way too short”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data