Brads
FailPrices span $3.06–$9.95, mostly outside the sweet spot, so Brads is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $92K/yr269K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 23 sellers
Flapen Score
Brads against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Brads is stronger. Inside it, weaker.
Market
The Brads market on Amazon at a glance
Shoppers on Amazon United States searched for Brads 269K times last year and spent an estimated $92K. The top 5 brands take 78% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $92Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- brads136K searches a year
02 · Price
A sale here is worth $6.67.
Listings sell for $6.67 on average, from $3.06 to $9.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $6.67 that is $10K to $13K a year per listing.
- Average price
- $6.67under the $15 to $100 sweet spot
- Price range
- $3.06–$9.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Brads. It carries 436 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Brads
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 436per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Brads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Brand 138%
- Brand 212%
- Brand 312%
- Brand 410%
- Brand 55%
- Brand 64%
- Open — no brand owns it (8 brands, 18%)
Demand
Brads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.0×
Search terms
Top Brads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brads136K/yr
- brads for paper crafts53K/yr
- mini brads18K/yr
- paper brads12K/yr
- mini brads for paper crafts10K/yr
- metal brads8K/yr
- brads for crafts7K/yr
- gold brads5K/yr
- craft brads4K/yr
- small brads4K/yr
Reviews and returns
What reviews say buyers love and hate about Brads
We read the reviews and the return reasons for every product selling here.
“Way too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brads questions
Answered from the same tracked data.