brads
Skip itPrices mostly outside the sweet spot ($3.07–$9.96) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great427.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$213K$213K/yr · 305K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad$6.65avg listing price — sweet spot $15–$100
Price range
Bad$3.07–$9.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brads is a $213K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
brads market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $200K–$266K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- Newkita38%
- Monigte13%
- Homdire10%
- Hotop9%
- Performore6%
- Charles Leonard6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top brads search terms
- brads134K/yr
- brads for paper crafts55K/yr
- mini brads18K/yr
- paper fasteners for crafts14K/yr
- fasteners for crafts13K/yr
- paper brads12K/yr
- mini brads for paper crafts10K/yr
- metal brads7K/yr
- brads for crafts7K/yr
- small brads4K/yr
Top brads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)
Newkita$4.044.7★469 rev
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)
Newkita$4.004.7★469 rev
180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins
Monigte$4.954.7★240 rev
Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.3 x 0.6 Inch Golden)
Hotop$7.364.7★1,782 rev
Performore 500 Pcs of 8mm x 16mm Brass Round Head Fastener Brads for Arts and Crafts Scrapbooking Decorating and DIY Uses Flexible Premium Size and Quality
Performore$7.824.6★100 rev
Newest
by launch date
500PCS Brass Fasteners Round Head Fastener Metal Brass Brads Gold Mini Brass Paper Fasteners Colored Mini Brads for Paper Craft Art and DIY
GXLWJXWLV$6.7233 rev
510Pcs Brads for Paper Crafts 14 Colors and 5 Styles Metal Brass Brads
fuceury$9.9645 rev
Monigte Brass Fasteners 300 Pack Small Brads for Paper Crafts Scrapbooking DIY Handmade Cards School Projects
Monigte$4.7871 rev
180pcs Brads for Paper Crafts12 Colors Brads Paper Fasteners Metal Paper Fasteners Mini Brads for DIY Crafts Projects Scrapbooking Split Pins
Monigte$4.95240 rev
ADULLPONY 600Pcs Gold Brads Paper Fasteners 8x17.5mm Mini Brads Split Pins Round Head Brass Fasteners for Paper Crafts Supplies
ADULLPONY$8.6251 rev
Trending
90-day click momentum
Hotop 500 Pcs Brads for Paper Crafts Metal Round Paper Fasteners for Craft Art Crafting School DIY Supplies(0.24 x 0.47 Inch Multicolored)
Hotop$8.274.7★
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Gold)
Newkita$4.004.7★
Performore 500 Pcs of 8mm x 16mm Brass Round Head Fastener Brads for Arts and Crafts Scrapbooking Decorating and DIY Uses Flexible Premium Size and Quality
Performore$7.824.6★
510Pcs Brads for Paper Crafts 14 Colors and 5 Styles Metal Brass Brads
fuceury$9.964.6★
100 PCS Brass Paper Fasteners Metal Brass Fasteners Mini Brads for Paper Crafts DIY Pins for Crafts (Multicolor)
Newkita$4.044.7★
What buyers say about brads
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are bright”
“I love the variety”
“As Described”
“Good price”
“These are the perfect size”
“Easy to use”
“sturdy”
“Fasteners”
“Works well”
“Brass Fastener were what I needed for my project”
What buyers complain about
“They are tiny”
“pricey”
“These eventually loose their shape”
“Not Brass Cheaply made from thin metal”
“Very pliable and weak”
“those are just too bulky”
Top return reasons
Common questions
- Is brads profitable to sell on Amazon United States?
- The niche generates $213K/yr across 19 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the brads niche?
- 14 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in brads?
- Top complaints mined from reviews: Size-Overall, Value For Money, Shape/Style. The return rate is 0.6%.
- When does demand for brads peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the brads niche?
- Listings span $3.07–$9.96; the average listing price is $6.65 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.