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Bracelet Rubber Bands

Fail

The products selling today already average 4.7★, so Bracelet Rubber Bands is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$98K/yr83K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 28 sellers

Flapen Score

Bracelet Rubber Bands against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bracelet Rubber Bands is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bracelet Rubber Bands market on Amazon at a glance

Shoppers on Amazon United States searched for Bracelet Rubber Bands 83K times last year and spent an estimated $98K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
8.4%
Market size, estimated
$98Ka year
Peak month
September2.9× the quietest month
Top search term
bracelet rubber bands30K searches a year

02 · Price

A sale here is worth $14.01.

Listings sell for $14.01 on average, from $5.28 to $27.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.01 that is $4K to $7K a year per listing.

Average price
$14.01under the $15 to $100 sweet spot
Price range
$5.28–$27.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #137 within Weaving & Spinning. It carries 2,481 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#137in Weaving & Spinning
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,481per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bracelet Rubber Bands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Brand 125%
  • Brand 224%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 17%)

Demand

Bracelet Rubber Bands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Bracelet Rubber Bands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bracelet rubber bands30K/yr
  • loom bands refill10K/yr
  • rubberbands for bracelets6K/yr
  • loom rubber bands refill6K/yr
  • craft rubber bands5K/yr
  • colorful rubber bands for bracelets4K/yr
  • rubber band for bracelets4K/yr
  • rubber band bracelet refill6K/yr
  • colored rubber bands for bracelets3K/yr
  • bracelet rubber bands refill4K/yr

Reviews and returns

What reviews say buyers love and hate about Bracelet Rubber Bands

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
23%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Decreased Quality from a Beloved Brand”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bracelet Rubber Bands questions

Answered from the same tracked data.