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Bowdabra

Fail

The top 5 brands take 100% of clicks, so Bowdabra is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$117K/yr112K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
84%top-5 click share · 5 brands · 13 sellers

Flapen Score

Bowdabra against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bowdabra is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowdabra market on Amazon at a glance

Shoppers on Amazon United States searched for Bowdabra 112K times last year and spent an estimated $117K. All 5 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
3.6%
Market size, estimated
$117Ka year
Peak month
November2.8× the quietest month
Top search term
bowdabra bow maker56K searches a year

02 · Price

A sale here is worth $28.94.

Listings sell for $28.94 on average, from $11.31 to $49.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.94 that is $7K to $14K a year per listing.

Average price
$28.94inside the $15 to $100 sweet spot
Price range
$11.31–$49.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Bow Makers. It carries 1,171 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Bow Makers
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,171per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bowdabra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 236%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Bowdabra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Bowdabra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bowdabra bow maker56K/yr
  • bowdabra32K/yr
  • bowdabra bow maker clearance17K/yr
  • bow dabber bow maker5K/yr
  • bow dabra2K/yr

Reviews and returns

What reviews say buyers love and hate about Bowdabra

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
8.4%of orders come back
“Cups were way too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bowdabra questions

Answered from the same tracked data.