bow maker
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Price range
Great$7.16–$59.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$529K$529K/yr · 760K searches
Review moat
Good1,255avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bow maker is a $529K/yr Amazon United States market (760K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bow maker market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $522K–$652K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #420
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 75%
- Out of stock
- 8.0%
- Avg brand age
- 39 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
23
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
9%
- Morex Ribbon42%
- SACATR16%
- Bowdabra14%
- E-Z Bowz10%
- Karsspor5%
- Pro Bow The Hand3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Top bow maker search terms
- bow maker311K/yr
- bow maker for ribbon for wreaths130K/yr
- bowdabra bow maker56K/yr
- bowdabra32K/yr
- ribbon maker21K/yr
- bow maker tool45K/yr
- bow maker for ribbon for crafts23K/yr
- ez bow maker28K/yr
- bowmaker13K/yr
- bowdabra bow maker clearance17K/yr
Top bow maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morex x Bowdabra Combo Bow Maker Mini Bow Maker and 100 yd Gold Wire
Morex Ribbon$38.694.5★317 rev
Morex x Bowdabra Bow and Favor Maker Grey
Morex Ribbon$26.474.5★1,304 rev
Morex Ribbon Mini Bowdabra Bow and Favor Maker Grey
Morex Ribbon$19.444.4★510 rev
SACATR Bow Maker for Ribbon for Wreaths Wooden Ribbon Bow Maker Tool for Christmas Bows Hair Bows Creating Gift Bows Party Decorations Corsages Various Crafts(with Instructions)
SACATR$11.314.4★936 rev
SACATR Bow Maker for Ribbon Holiday Wreaths Wooden Wreath Bow Maker Tool for Creating Gift Bows Party Decorations Hair Bows Corsages Holiday Wreaths Various Crafts(Double-Sided)
SACATR$9.534.0★1,742 rev
Newest
by launch date
COMFBAY Womens Deep V Jelly Wireless Bras Gel Seamless Comfortable Plunge Padded Bralette No Underwire Push Up T-Shirt Bra Back Smoothing Everyday Bra with Soft Support Pink Leopard L
COMFBAY$17.8886 rev
Moofey Bow Maker Tool Bow Making Kit for Ribbon for Wreaths Wreath Making Supplies with Wooden Board Sticks for Making Bows Crafts Party Decorations
Moofey$8.7018 rev
Morex x Bowdabra Combo Bow Maker Mini Bow Maker and 100 yd Gold Wire
Morex Ribbon$38.69317 rev
EZ Bow Maker with Rose and Flower Maker Attachment - Easy Bow and Flower Maker Tool Kit for Ribbon Crafts Wreaths Gift Bows Hair Bows Flowers Roses Christmas Decor Bowmaking Weddings
E-Z Bowz$35.36124 rev
Bow Maker 1Set 5 in 1 Multipurpose Wooden Bowknot Maker Satin Wreath Gift Packing Bowing Making Tool DIY Ribbon Crafts Bowknot Christmas Decor
Kopida$8.2843 rev
Trending
90-day click momentumCOMFBAY Womens Deep V Jelly Wireless Bras Gel Seamless Comfortable Plunge Padded Bralette No Underwire Push Up T-Shirt Bra Back Smoothing Everyday Bra with Soft Support Pink Leopard L
COMFBAY$17.884.4★
Morex x Bowdabra Combo Bow Maker Mini Bow Maker and 100 yd Gold Wire
Morex Ribbon$38.694.5★
Bowdabra Bow Maker with Large Bowdabra Mini Bowdabra 100yd Gold Bow Wire for Ribbon Gift Bows Swags Decorations Hair Bows Party Favors Corsages Wreath Bows Christmas Decor
Bowdabra$49.194.5★
Moofey Bow Maker Tool Bow Making Kit for Ribbon for Wreaths Wreath Making Supplies with Wooden Board Sticks for Making Bows Crafts Party Decorations
Moofey$8.703.6★
Bowdabra Bow Maker Kit Large Bundle with 100yd Silver Bow Wire for Creating Ribbon Gift Bows Swags Decorations Hair Bows Party Favors Corsages Wreath Bows Christmas Decor
Bowdabra$39.064.3★
What buyers say about bow maker
What buyers praise and complain about, mined from review topics.What buyers love
“Very handy”
“Good value for product”
“The bow maker is nicely made”
“Gave this as a gift”
“so it adapts to your body without feeling tight”
“It does the job”
“The Bowdabra makes it very easy to make bows for wreaths, gifts, etc”
“So much Fun”
“Just as described in on Amazon”
“It's very sturdy seems like it will last a long time”
What buyers complain about
“Its long”
“Need better instructions”
“a little hard to understand”
“Clearly cheap and not worth even 1/2 the money”
“So I don't like the flimsy product”
“The pegs provided do not even begin to fit into the holes”
“Cannot make a bow”
“What a waste of money”
“Not professionally done at all”
“Poor display”
Top return reasons
Common questions
- Is bow maker profitable to sell on Amazon United States?
- The niche generates $529K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the bow maker niche?
- 12 brands and 23 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in bow maker?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Ease Of Use. The return rate is 3.7%.
- When does demand for bow maker peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the bow maker niche?
- Listings span $7.16–$59.03; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.