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57

boutonniere pin

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 64Conversion 81Competition 58Returns 85Price range 0Avg price 19Brand share 81Review moat 75Quality gap 47

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great490.65

avg incumbent reviews — the moat a new listing must climb

Growth

Good+41.6%

90-day search growth — must beat 0% to launch

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$131K

$131K/yr · 232K searches

Avg price

Bad$6.76

avg listing price — sweet spot $15–$100

Price range

Bad$4.09–$14.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, boutonniere pin is a $131K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

boutonniere pin market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
$135K–$169K
units × avg price
Conversion rate
8.4%
Avg BSR
#482
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.0%
Avg brand age
32 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

31

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

50%

Top 20: 91%

Open market

38%

  • Kogyxe14%
  • BEIQIYA11%
  • Outus10%
  • Fukaisu10%
  • yuntop10%
  • uadbau8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.6% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 2.9×

Top boutonniere pin search terms

  • boutonniere pins156K/yr
  • corsage pins48K/yr
  • boutonniere pin8K/yr
  • pins for boutonniere7K/yr
  • boutonniere pins for men8K/yr
  • corsage pin5K/yr
All search terms

Top boutonniere pin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$16K16%$21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about boutonniere pin

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy To Use”

Quality-Overall15%

“The rest of the kit is fine”

Advertised Vs Actual Product10%

“As advertised”

Strength8%

“Very strong”

Value For Money7%

“Very nice product at a very fair price”

Durability5%

“The plastic is durable”

Size-Overall4%

“Good size”

Efficiency4%

“Work very well”

Color4%

“with a clear color”

Adhesion/Stickiness3%

“Holds up well”

What buyers complain about

Quality-Overall20%

“Low quality”

Strength13%

“not very strong”

Size-Overall9%

“The puns were just a bit small”

Functionality-Overall6%

“Didn't work”

Thickness5%

“Not recommended for thick fabric”

Material Quality5%

“Unfortunately these are made with a very cheap plastic that bends and breaks easily”

Durability4%

“Ive seen reviews saying they break easily”

Locking Mechanism3%

“the lock part fell off”

Magnetic Strength/Adsorption3%

“They are not attracted to magnets”

Advertised Vs Actual Product2%

“Description is not correct”

Top return reasons

Size-Overall44%
Value For Money10%
Functionality-Overall9%
Advertised Vs Actual Product6%
Strength6%
Magnetic Strength/Adsorption5%
Defective Material/Parts3%
Quality-Overall3%
Adhesion/Stickiness2%
Ease Of Use1%

Common questions

Is boutonniere pin profitable to sell on Amazon United States?
The niche generates $131K/yr across 31 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +41.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the boutonniere pin niche?
24 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in boutonniere pin?
Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.5%.
When does demand for boutonniere pin peak?
Demand peaks in Apr–May–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the boutonniere pin niche?
Listings span $4.09–$14.14; the average listing price is $6.76 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.