Bosal
MaybeThe average product has only 202 reviews. But demand is soft, at -4.3% this quarter, so Bosal is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $248K/yr85K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 39%top-5 click share · 15 brands · 80 sellers
Flapen Score
Bosal against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Bosal is stronger. Inside it, weaker.
Market
The Bosal market on Amazon at a glance
Shoppers on Amazon United States searched for Bosal 85K times last year and spent an estimated $248K. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $248Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- bosal for horses29K searches a year
02 · Price
A sale here is worth $67.00.
Listings sell for $67.00 on average, from $9.40 to $307.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $67.00 that is $0 to $7K a year per listing.
- Average price
- $67.00inside the $15 to $100 sweet spot
- Price range
- $9.40–$307.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #301 within Sewing Notions & Supplies. It carries 202 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 74%
- Out of stock, average day
- 12.6%
- Average rank
- #301in Sewing Notions & Supplies
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 202per listing
- Listings tracked
- 42
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Bosal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
80
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
14%
- Brand 140%
- Brand 222%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (9 brands, 14%)
Demand
Bosal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bosal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bosal for horses29K/yr
- bosal20K/yr
- bosal in-r-form plus double sided fusible foam stabilizer12K/yr
- bosal para caballos7K/yr
- horse bosal6K/yr
- bosal foam5K/yr
- bosal in r form5K/yr
Reviews and returns
What reviews say buyers love and hate about Bosal
We read the reviews and the return reasons for every product selling here.
“Sizes are off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bosal questions
Answered from the same tracked data.