Book Board
FailShoppers spend an estimated $72K a year here, so Book Board is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $72K/yr114K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 18 sellers
Flapen Score
Book Board against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Book Board is stronger. Inside it, weaker.
Market
The Book Board market on Amazon at a glance
Shoppers on Amazon United States searched for Book Board 114K times last year and spent an estimated $72K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $72Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- book board46K searches a year
02 · Price
A sale here is worth $16.18.
Listings sell for $16.18 on average, from $4.95 to $30.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.18 that is $2K to $4K a year per listing.
- Average price
- $16.18inside the $15 to $100 sweet spot
- Price range
- $4.95–$30.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #45 within Scrapbooking & Stamping. It carries 564 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #45in Scrapbooking & Stamping
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 564per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Book Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
18
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Brand 143%
- Brand 223%
- Brand 314%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 6%)
Demand
Book Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Book Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- book board46K/yr
- book board for book binding14K/yr
- book binding board10K/yr
- bookboard8K/yr
- davey board8K/yr
- greyboard4K/yr
- binders board5K/yr
- binder board3K/yr
- book boards3K/yr
- bookboard for book binding3K/yr
Reviews and returns
What reviews say buyers love and hate about Book Board
We read the reviews and the return reasons for every product selling here.
“Thicker Than Expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Book Board questions
Answered from the same tracked data.









