Bone Folder
FailPrices span $4.96–$14.92, mostly outside the sweet spot, so Bone Folder is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $196K/yr197K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 73%top-5 click share · 13 brands · 21 sellers
Flapen Score
Bone Folder against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Bone Folder is stronger. Inside it, weaker.
Market
The Bone Folder market on Amazon at a glance
Shoppers on Amazon United States searched for Bone Folder 197K times last year and spent an estimated $196K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $196Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- bone folder115K searches a year
02 · Price
A sale here is worth $9.07.
Listings sell for $9.07 on average, from $4.96 to $14.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.07 that is $9K to $11K a year per listing.
- Average price
- $9.07under the $15 to $100 sweet spot
- Price range
- $4.96–$14.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Paper & Paper Crafts. It carries 1,478 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #53in Paper & Paper Crafts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,478per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bone Folder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- Brand 122%
- Brand 221%
- Brand 317%
- Brand 412%
- Brand 56%
- Brand 65%
- Open — no brand owns it (7 brands, 17%)
Demand
Bone Folder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bone Folder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bone folder115K/yr
- bone folder tool42K/yr
- bone folder tool for paper crafting14K/yr
- bone tool9K/yr
- origami tools9K/yr
- bone folders4K/yr
- genuine bone folder3K/yr
- folding bone3K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Folder
We read the reviews and the return reasons for every product selling here.
“PLASTIC”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Folder questions
Answered from the same tracked data.