body tanning lotion
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$5.86–$33.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 95K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,444.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, body tanning lotion is a $127K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
body tanning lotion market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $143K–$172K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
25
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
5%
- Dritz52%
- FITTDYHE23%
- YHOVID8%
- ALECPEA6%
- Clozex3%
- Aleene's3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top body tanning lotion search terms
- liquid stitch51K/yr
- liquid stitch fabric glue38K/yr
- stitch glue3K/yr
- liquid stitch permanent fabric glue3K/yr
Top body tanning lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dritz PRY-653111 653111 Liquid Stitch 4 oz. 4 oz. Multicolor
Dritz$9.714.4★5,940 rev
FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton
FITTDYHE$9.564.5★6,850 rev
Dritz 395 Original Liquid Stitch 2-Fluid Ounce Clear
Dritz$7.024.4★5,940 rev
Fabric Glue for Clothing Permanent Washable 60ML Liquid Stitch Fabric Adhesive Anti-Fray Check Super No-Sew Clear Fabric Glue for Patches Clothes Rhinestones Graduation Cap Fabric Purses
YHOVID$5.864.2★638 rev
ALECPEA Permanent Fabric Glue Washable 2-Pack Liquid Stitch for Clothing Professional Gel Adhesive for Patches Rhinestones & DIY Crafts Includes 2 Clips & 1 Stirring Stick 29.5g x 2
ALECPEA$6.474.2★80 rev
Newest
by launch dateALECPEA Permanent Fabric Glue Washable 2-Pack Liquid Stitch for Clothing Professional Gel Adhesive for Patches Rhinestones & DIY Crafts Includes 2 Clips & 1 Stirring Stick 29.5g x 2
ALECPEA$6.4780 rev
Cerca de Fabric GlueMighty mend Liquid Stitch Fabric AdhesivePermanentClearStrong Waterproof for Repair and Patches Clothes Clothing Bonding 2oz
Cerca de$15.75249 rev
Fabric Glue Permanent (10 ML x 8) Fabric Glue for Clothing Permanent Washable for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton & More
GH1200$8.934,489 rev
Fabric Glue for Clothing Permanent Washable 60ML Liquid Stitch Fabric Adhesive Anti-Fray Check Super No-Sew Clear Fabric Glue for Patches Clothes Rhinestones Graduation Cap Fabric Purses
YHOVID$5.86638 rev
FITTDYHE Fabric Glue Permanent 60 ML Washable Clear Clothing Glue Super Fabric Glue for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton
FITTDYHE$9.566,850 rev
Trending
90-day click momentumALECPEA Permanent Fabric Glue Washable 2-Pack Liquid Stitch for Clothing Professional Gel Adhesive for Patches Rhinestones & DIY Crafts Includes 2 Clips & 1 Stirring Stick 29.5g x 2
ALECPEA$6.474.2★
Dritz 395 Original Liquid Stitch 2-Fluid Ounce Clear
Dritz$7.024.4★
Clozex Emergency Laceration Closures - Repair Wounds Without Stitches Skin Closure Device for 3 Individual Wounds Or Combine for Total Length of 4 1/4 Inches
Clozex$33.924.5★
Fabric Glue Permanent (10 ML x 8) Fabric Glue for Clothing Permanent Washable for Rhinestones Patches Clothes Denim Leather Polyester Fabrics Doll Repair Flannel Cotton & More
GH1200$8.934.5★
Cerca de Fabric GlueMighty mend Liquid Stitch Fabric AdhesivePermanentClearStrong Waterproof for Repair and Patches Clothes Clothing Bonding 2oz
Cerca de$15.754.6★
What buyers say about body tanning lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Strong adhesive”
“Easy to use”
“It gives a reliable, durable impression, and overall feels like something you can trust for long-term use”
“Excellent - effective”
“As Advertised”
“Very strong”
“So far it's holding up very well”
“Great value for the money”
“Crystal Clear Finish”
“Great for a variety of repairs”
What buyers complain about
“adhesive did not work”
“Doesnt work as intended”
“not well enough to last”
“strong smell”
“Hard to work with”
“Its a bit pricey”
“Poor quality”
“Does not do exactly as described”
“The gel formula is thick”
“The tube opening is very small”
Top return reasons
Common questions
- Is body tanning lotion profitable to sell on Amazon United States?
- The niche generates $127K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the body tanning lotion niche?
- 8 brands and 25 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in body tanning lotion?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 1.6%.
- When does demand for body tanning lotion peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the body tanning lotion niche?
- Listings span $5.86–$33.92; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 6,445 reviews — the moat a new listing must climb.