Body Paint
MaybeThe products selling today average only 4.3★. But shoppers spend an estimated $119K a year here, so Body Paint is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $119K/yr140K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 27 sellers
Flapen Score
Body Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Body Paint is stronger. Inside it, weaker.
Market
The Body Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Body Paint 140K times last year and spent an estimated $119K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $119Ka year
- Peak month
- October5.4× the quietest month
- Top search term
- body paint for adults111K searches a year
02 · Price
A sale here is worth $15.58.
Listings sell for $15.58 on average, from $5.98 to $42.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.58 that is $2K to $4K a year per listing.
- Average price
- $15.58inside the $15 to $100 sweet spot
- Price range
- $5.98–$42.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #92 within Face Painting. It carries 1,667 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #92in Face Painting
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,667per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Body Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Depvision Glow in the Dark UV Face and Body Paint 6*10ml Neon Blacklight 0.34oz Reactive Fluorescent for Christmas Halloween Party Non-toxic
- Price
- $6.99
- Rating
- 4.2/5
- Reviews
- 474
- Age
- 2y ago

Bowitzki 14 Colors Face Body Paint Set Cream Makeup 20ml Water Based Face Painting Special Effects For Adults Halloween Christmas Party Stage Cosplay 0.7OZ Each
- Price
- $17.80
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 5y ago

ASK GRANDPA GOURMET COFFEES Edible Body Play Paints Kit - Intimate Body Paint - Solid - Box - Red Pink Yellow Green Blue
- Price
- $13.40
- Rating
- 3.4/5
- Reviews
- 62
- Age
- 1y ago

Maydear 12 Colors Face Body Paint Set Safe Non-Toxic Liquid Paint for Adults and Children Halloween Cosplay - Matte 0.7 FL OZ Each
- Price
- $18.07
- Rating
- 4.4/5
- Reviews
- 1,753
- Age
- 4y ago

12 PCS Glow Face Body Paint Glow In The Dark Under UV Black Light Sticks Makeup Neon Face Painting Kits for Adult Halloween Festival Accessory Glow Party Supplies
- Price
- $10.20
- Rating
- 4.4/5
- Reviews
- 893
- Age
- 3y ago
Trending
estimated 90-day click momentum
16 Colors Face Body Paint 4th of July Face Painting Set For Adults Water Based Washable Cream Makeup Non-Toxic Safe Makeup for Stage Cosplay Sports Halloween Festivals Party Supplies (20ml Each)
- Price
- $11.73
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2mo ago

YBUETE 3Pcs Face Body Paint Professional Paint for Halloween Cosplay Costume Party Body Paint for 4th of July Pride Independence Day or Americas Patriotic Veterans Events USA Flag Face Painting
- Price
- $9.61
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago

MEICOLY Devil Red Face Body Paint 2.37Oz Large Tube Water Based Washable Face Paint for Halloween Makeup Cream Full Body Paint for Adults and Kids Face Painting for Clown Joker Demon Vampire Spiderman
- Price
- $8.81
- Rating
- 4.4/5
- Reviews
- 2,110
- Age
- 3y ago

Blue Squid UV Body Paint Blacklight Glow Makeup Kit Fluorescent Face Paints 8 Neon Body Paint Colors Mini UV light Neon Body Paints Adults & Kids
- Price
- $13.10
- Rating
- 4.5/5
- Reviews
- 1,401
- Age
- 8y ago

4 Colors Face Body Paint 1.01 fl oz/PC Water Based Body Paint for Adults Washable Face Paint Kit with Sponges Face Painting for Halloween Clown Vampire Makeup USA Flag/Sports Event Makeup
- Price
- $9.86
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 11mo ago
Newest
by launch date
16 Colors Face Body Paint 4th of July Face Painting Set For Adults Water Based Washable Cream Makeup Non-Toxic Safe Makeup for Stage Cosplay Sports Halloween Festivals Party Supplies (20ml Each)
- Price
- $11.73
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2mo ago

4 Colors Face Body Paint 1.01 fl oz/PC Water Based Body Paint for Adults Washable Face Paint Kit with Sponges Face Painting for Halloween Clown Vampire Makeup USA Flag/Sports Event Makeup
- Price
- $9.86
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 11mo ago

PWYSHXDF 10 Colors Face Body Paint Set Water Based Body Paint for Adults Washable Face Paint Kit with Brushes & Sponges Non-Toxic Face Painting for Halloween Party Cosplay Stage Makeup
- Price
- $17.28
- Rating
- 3.4/5
- Reviews
- 58
- Age
- 11mo ago

Edible Flavored Body Paints Erotic Intimate Lickable Brush Pens for Couples & Adults Sensual Standard Colors(6 pack)
- Price
- $24.55
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 11mo ago

Love is Art Love Paints 12 Color Body Paint Set Non-Toxic Washable Body Paint for Adults Body-Safe Intimate Paint for Couples Date Night Face and Body Paint for Skin Made in USA 2 oz Bottles
- Price
- $42.60
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
27
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
31%
- Bowitzki18%
- torbers14%
- ASK GRANDPA GOURMET COFFEES11%
- Maydear9%
- UCANBE9%
- eyigylyo8%
Demand
Body Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 5.4×
Search terms
Top Body Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body paint for adults111K/yr
- washable body paint6K/yr
- liquid face paint8K/yr
- body spray paint7K/yr
- body safe paint4K/yr
- face paint tubes3K/yr
- body color cosmetics3K/yr
Reviews and returns
What reviews say buyers love and hate about Body Paint
We read the reviews and the return reasons for every product selling here.
“Im a little darker skinned”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









