Bobbins
FailThe products selling today already average 4.7★, so Bobbins is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $352K/yr423K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 61%top-5 click share · 19 brands · 32 sellers
Flapen Score
Bobbins against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Bobbins is stronger. Inside it, weaker.
Market
The Bobbins market on Amazon at a glance
Shoppers on Amazon United States searched for Bobbins 423K times last year and spent an estimated $352K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $352Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- bobbins153K searches a year
02 · Price
A sale here is worth $7.83.
Listings sell for $7.83 on average, from $3.39 to $23.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $7.83 that is $12K to $16K a year per listing.
- Average price
- $7.83under the $15 to $100 sweet spot
- Price range
- $3.39–$23.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Sewing Notions & Supplies. It carries 2,441 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Sewing Notions & Supplies
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,441per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Bobbins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
32
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
26%
- Brand 121%
- Brand 220%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 64%
Demand
Bobbins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bobbins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bobbins153K/yr
- bobbins for brother sewing machine66K/yr
- bobbin43K/yr
- sewing bobbins24K/yr
- brother bobbins23K/yr
- sewing machine bobbins22K/yr
- brother sewing machine bobbins18K/yr
- plastic bobbins14K/yr
- brother bobbins for sewing machine14K/yr
- sa156 bobbins for brother11K/yr
Reviews and returns
What reviews say buyers love and hate about Bobbins
We read the reviews and the return reasons for every product selling here.
“they were far too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bobbins questions
Answered from the same tracked data.









