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Bobbins

Fail

The products selling today already average 4.7★, so Bobbins is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$352K/yr423K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
61%top-5 click share · 19 brands · 32 sellers

Flapen Score

Bobbins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bobbins is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobbins market on Amazon at a glance

Shoppers on Amazon United States searched for Bobbins 423K times last year and spent an estimated $352K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
10.6%
Market size, estimated
$352Ka year
Peak month
January1.4× the quietest month
Top search term
bobbins153K searches a year

02 · Price

A sale here is worth $7.83.

Listings sell for $7.83 on average, from $3.39 to $23.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $7.83 that is $12K to $16K a year per listing.

Average price
$7.83under the $15 to $100 sweet spot
Price range
$3.39–$23.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$12K–$16K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Sewing Notions & Supplies. It carries 2,441 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Sewing Notions & Supplies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,441per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bobbins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

32

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

26%

  • Brand 121%
  • Brand 220%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 64%

Demand

Bobbins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bobbins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bobbins153K/yr
  • bobbins for brother sewing machine66K/yr
  • bobbin43K/yr
  • sewing bobbins24K/yr
  • brother bobbins23K/yr
  • sewing machine bobbins22K/yr
  • brother sewing machine bobbins18K/yr
  • plastic bobbins14K/yr
  • brother bobbins for sewing machine14K/yr
  • sa156 bobbins for brother11K/yr

Reviews and returns

What reviews say buyers love and hate about Bobbins

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.2%of orders come back
“they were far too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bobbins questions

Answered from the same tracked data.