bobbins
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$352K$352K/yr · 423K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,440.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.39–$23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bobbins is a $352K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bobbins market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $313K–$392K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
32
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
26%
- Eoehro21%
- Joyberg20%
- XUKEKOY10%
- kidoom10%
- Brother8%
- YEQIN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bobbins search terms
- bobbins153K/yr
- bobbins for brother sewing machine66K/yr
- bobbin43K/yr
- sewing bobbins24K/yr
- brother bobbins23K/yr
- sewing machine bobbins22K/yr
- brother sewing machine bobbins18K/yr
- plastic bobbins14K/yr
- brother bobbins for sewing machine14K/yr
- sa156 bobbins for brother11K/yr
Top bobbins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Pcs Bobbins Plastic Bobbins for Brother Sewing Machine Sewing Bobbins with Bobbin Case Bobbin for Sin-ger/Bro-Ther Bobbins for Singer Sewing Machine
Joyberg$5.954.7★2,626 rev
Eoehro 25 Pcs Bobbins for Sewing Machine Sa156 Bobbins Bobbins Class 15 Sewing Accessories Plastic Bobbin with Case(1 Box)
Eoehro$5.494.8★4,448 rev
30Pack Plastic Sewing Machine Bobbins for Brother
XUKEKOY$5.234.7★2,886 rev
Metal Sewing Machine Bobbins 28 PCS Universal Sewing Machine Bobbins Compatible with Singer Brother Janome Bernina Toyata etc. (28 PCS)
kidoom$4.844.7★640 rev
Brother Sewing and Embroidery Bobbins 10-Pack SA156 Clear 11.5 mm
Brother$8.474.8★12,017 rev
Newest
by launch date
VIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts
Vizoshi$9.78146 rev
Metal Bobbins for Sewing Machine Universal Sewing Bobbins Compatible with Singer Brother Janome Bernina etc. Class 15 Size Ideal for DIY Sewing Thread Winding Quilting Embroidery28PCS
AULLUA$4.1676 rev
Poolin Prewound Bobbins Richword Selected White 25pcs Size A Bobbins Plastic Sided 70D/2(60WT) Polyester Bobbin Thread for Single Needle Embroidery and Sewing Machine
Poolin$8.86116 rev
LOKUNN 25 Pcs Bobbins for Sewing Machine Plastic Bobbins for Sewing Machine with Bobbin Case Sa156 Bobbins Bobbins Class 15 Bobbins for Sewing Machine
LOKUNN$4.00111 rev
UzecPk Sewing Thread Kit 25 Pcs Bobbins for Sewing Machine Embroidery Bobbin Thread Size A SA156 Sewing Machine Threads for Embroidery and Sewing Machines DIY 50yds/Spool (White/Black)
UzecPk$5.93396 rev
Trending
90-day click momentumVIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts
Vizoshi$9.784.7★
Singer Bobbins Class 15 Transparent 4-Count
SINGER$3.394.6★
UzecPk 25pcs Thread for Sewing Embroidery Bobbins White Prewound Bobbins Size A SA156 Thread Sewing Machine Threads Kit for Embroidery and Sewing Machines DIY 50yds/Spool
UzecPk$5.944.6★
ilauke 210 pcs Bobbins Sewing Thread SizeA Class15 Prewound Sewing Bobbins for Machine 36 Colors Polyester Bobbin Thread Compatible for Brother/Singer/Babylock/Janome Machine 60WT
ilauke$18.734.6★
Metal Bobbins for Sewing Machine Universal Sewing Bobbins Compatible with Singer Brother Janome Bernina etc. Class 15 Size Ideal for DIY Sewing Thread Winding Quilting Embroidery28PCS
AULLUA$4.164.6★
What buyers say about bobbins
What buyers praise and complain about, mined from review topics.What buyers love
“The container seems like decent quality”
“Excellent Value”
“Beautiful colors”
“It fit my machine”
“As advertised”
“Smooth, reliable stitching”
“easy to remove”
“Compatible”
“No breaking”
“Sturdy”
What buyers complain about
“they were far too small”
“Cheap made”
“they do not work with all Singer machines as they claimed”
“Didnt work”
“Breaks easily”
“much thinner plastic”
“Really flimsy”
“Odd colors, no white or black”
“What can be seen in the photos is how the size is slightly different”
“Some of the plastic bobbins do not fit over the winding pin completely causing them not to lock into place”
Top return reasons
Common questions
- Is bobbins profitable to sell on Amazon United States?
- The niche generates $352K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the bobbins niche?
- 19 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in bobbins?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 1.2%.
- When does demand for bobbins peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bobbins niche?
- Listings span $3.39–$23.19; the average listing price is $7.83 (sweet spot $15–$100). The average incumbent carries 2,441 reviews — the moat a new listing must climb.