Bobbins
strong incumbent ratings (4.7★) — Bobbins doesn't clear our bar today.
Flapen Score
Top 38% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 47
Is Bobbins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bobbins is a $352K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.
Bobbins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 10.6% of searches end in a purchase.
$352K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Bobbins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
50 Pcs Bobbins Plastic Bobbins for Brother Sewing Machine Sewing Bobbins with Bobbin Case Bobbin for Sin-ger/Bro-Ther Bobbins for Singer Sewing Machine
- Price
- $5.95
- Rating
- 4.7/5
- Reviews
- 2,626
- Age
- 4y ago
Eoehro 25 Pcs Bobbins for Sewing Machine Sa156 Bobbins Bobbins Class 15 Sewing Accessories Plastic Bobbin with Case(1 Box)
- Price
- $5.49
- Rating
- 4.8/5
- Reviews
- 4,448
- Age
- 5y ago
30Pack Plastic Sewing Machine Bobbins for Brother
- Price
- $5.23
- Rating
- 4.7/5
- Reviews
- 2,886
- Age
- 7y ago
Metal Sewing Machine Bobbins 28 PCS Universal Sewing Machine Bobbins Compatible with Singer Brother Janome Bernina Toyata etc. (28 PCS)
- Price
- $4.84
- Rating
- 4.7/5
- Reviews
- 640
- Age
- 2y ago
Brother Sewing and Embroidery Bobbins 10-Pack SA156 Clear 11.5 mm
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 12,017
- Age
- 16y ago
Trending
90-day click momentum
VIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 5mo ago
Singer Bobbins Class 15 Transparent 4-Count
- Price
- $3.39
- Rating
- 4.6/5
- Reviews
- 2,840
- Age
- 15y ago
UzecPk 25pcs Thread for Sewing Embroidery Bobbins White Prewound Bobbins Size A SA156 Thread Sewing Machine Threads Kit for Embroidery and Sewing Machines DIY 50yds/Spool
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 1y ago
ilauke 210 pcs Bobbins Sewing Thread SizeA Class15 Prewound Sewing Bobbins for Machine 36 Colors Polyester Bobbin Thread Compatible for Brother/Singer/Babylock/Janome Machine 60WT
- Price
- $18.73
- Rating
- 4.6/5
- Reviews
- 2,836
- Age
- 3y ago
Metal Bobbins for Sewing Machine Universal Sewing Bobbins Compatible with Singer Brother Janome Bernina etc. Class 15 Size Ideal for DIY Sewing Thread Winding Quilting Embroidery28PCS
- Price
- $4.16
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 8mo ago
Newest
by launch dateVIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 5mo ago
Metal Bobbins for Sewing Machine Universal Sewing Bobbins Compatible with Singer Brother Janome Bernina etc. Class 15 Size Ideal for DIY Sewing Thread Winding Quilting Embroidery28PCS
- Price
- $4.16
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 8mo ago
Poolin Prewound Bobbins Richword Selected White 25pcs Size A Bobbins Plastic Sided 70D/2(60WT) Polyester Bobbin Thread for Single Needle Embroidery and Sewing Machine
- Price
- $8.86
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago
LOKUNN 25 Pcs Bobbins for Sewing Machine Plastic Bobbins for Sewing Machine with Bobbin Case Sa156 Bobbins Bobbins Class 15 Bobbins for Sewing Machine
- Price
- $4.00
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 1y ago
UzecPk Sewing Thread Kit 25 Pcs Bobbins for Sewing Machine Embroidery Bobbin Thread Size A SA156 Sewing Machine Threads for Embroidery and Sewing Machines DIY 50yds/Spool (White/Black)
- Price
- $5.93
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
32
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
26%
- Eoehro21%
- Joyberg20%
- XUKEKOY10%
- kidoom10%
- Brother8%
- YEQIN4%
Bobbins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Bobbins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bobbins153K/yr
- bobbins for brother sewing machine66K/yr
- bobbin43K/yr
- sewing bobbins24K/yr
- brother bobbins23K/yr
- sewing machine bobbins22K/yr
- brother sewing machine bobbins18K/yr
- plastic bobbins14K/yr
- brother bobbins for sewing machine14K/yr
- sa156 bobbins for brother11K/yr
What reviews say buyers love and hate about Bobbins
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“The container seems like decent quality”
“Excellent Value”
“Beautiful colors”
“It fit my machine”
“As advertised”
What buyers complain about
69% of reviews“they were far too small”
“Cheap made”
“they do not work with all Singer machines as they claimed”
“Didnt work”
“Breaks easily”
Bobbins return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bobbins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
