Skip to content

Bobbin Case

Fail

Shoppers spend an estimated $66K a year here, so Bobbin Case is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$66K/yr90K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
51%top-5 click share · 22 brands · 42 sellers

Flapen Score

Bobbin Case against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bobbin Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobbin Case market on Amazon at a glance

Shoppers on Amazon United States searched for Bobbin Case 90K times last year and spent an estimated $66K. The top 5 brands take 59% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
7.5%
Market size, estimated
$66Ka year
Peak month
January1.5× the quietest month
Top search term
bobbin case61K searches a year

02 · Price

A sale here is worth $9.72.

Listings sell for $9.72 on average, from $4.47 to $19.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.72 that is $2K to $5K a year per listing.

Average price
$9.72under the $15 to $100 sweet spot
Price range
$4.47–$19.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #184 within Organization, Storage & Transport. It carries 788 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
2.1%
Average rank
#184in Organization, Storage & Transport
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
788per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bobbin Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

42

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

51%

Top 20: 92%

Open market

41%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Bobbin Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bobbin Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bobbin case61K/yr
  • bobbin case holder11K/yr
  • bobbin box9K/yr
  • bobbin storage case6K/yr
  • bobbin holder case3K/yr

Reviews and returns

What reviews say buyers love and hate about Bobbin Case

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.8%of orders come back
“they were far too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bobbin Case questions

Answered from the same tracked data.