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Bob Ross Painting Kit

Fail

The top 5 brands take 100% of clicks, so Bob Ross Painting Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$765K/yr301K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
65%top-5 click share · 5 brands · 42 sellers

Flapen Score

Bob Ross Painting Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bob Ross Painting Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bob Ross Painting Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Bob Ross Painting Kit 301K times last year and spent an estimated $765K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $765K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.5%
Market size, estimated
$765Ka year
Peak month
December2.9× the quietest month
Top search term
bob ross painting kit206K searches a year

02 · Price

A sale here is worth $102.70.

Listings sell for $102.70 on average, from $12.85 to $408.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $102.70 that is $51K to $77K a year per listing.

Average price
$102.70above the $15 to $100 sweet spot
Price range
$12.85–$408.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$51K–$77K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #820 within Painting. It carries 737 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#820in Painting
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
737per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bob Ross Painting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 52%

Demand

Bob Ross Painting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bob Ross Painting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bob ross painting kit206K/yr
  • bob ross paint36K/yr
  • bob ross painting supplies13K/yr
  • bob ross paints10K/yr
  • bob ross paint set10K/yr
  • bob ross oil paint8K/yr
  • bob ross oil paint set6K/yr
  • bob ross kit6K/yr
  • bob ross paint kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Bob Ross Painting Kit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Paint Quality”
1.0%of orders come back
“Tiny tubes of paint”
A buyer, on “Paint Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bob Ross Painting Kit questions

Answered from the same tracked data.