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Bluey Pencil Case

Fail

Shoppers spend an estimated $12K a year here, so Bluey Pencil Case is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$12K/yr44K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
73%top-5 click share · 7 brands · 39 sellers

Flapen Score

Bluey Pencil Case against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Bluey Pencil Case is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Pencil Case market on Amazon at a glance

Shoppers on Amazon United States searched for Bluey Pencil Case 44K times last year and spent an estimated $12K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
1.6%
Market size, estimated
$12Ka year
Peak month
August11.2× the quietest month
Top search term
bluey pencil case30K searches a year

02 · Price

A sale here is worth $16.46.

Listings sell for $16.46 on average, from $7.31 to $41.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $16.46 that is $2K to $4K a year per listing.

Average price
$16.46inside the $15 to $100 sweet spot
Price range
$7.31–$41.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,462 within Organization, Storage & Transport. It carries 378 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,462in Organization, Storage & Transport
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
378per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bluey Pencil Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 138%
  • Brand 230%
  • Brand 315%
  • Brand 412%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bluey Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 11.2×

Search terms

Top Bluey Pencil Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey pencil case30K/yr
  • bluey pencil pouch9K/yr
  • bluey pencil box6K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Pencil Case

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Strap/String Quality”
2.2%of orders come back
“Straps came unstitched”
A buyer, on “Strap/String Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bluey Pencil Case questions

Answered from the same tracked data.