Blue Yarn
FailThe top 5 brands take 95% of clicks, so Blue Yarn is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $89K/yr152K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 140 sellers
Flapen Score
Blue Yarn against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Yarn is stronger. Inside it, weaker.
Market
The Blue Yarn market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Yarn 152K times last year and spent an estimated $89K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $89Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- light blue yarn28K searches a year
02 · Price
A sale here is worth $10.97.
Listings sell for $10.97 on average, from $3.81 to $23.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.97 that is $1K to $3K a year per listing.
- Average price
- $10.97under the $15 to $100 sweet spot
- Price range
- $3.81–$23.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #308 within Knitting & Crochet. It carries 15,286 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 95%
- Out of stock, average day
- 2.7%
- Average rank
- #308in Knitting & Crochet
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 15,286per listing
- Listings tracked
- 41
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Blue Yarn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
140
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 79%
Open market
4%
- Brand 182%
- Brand 29%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (5 brands, 4%)
Demand
Blue Yarn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Blue Yarn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light blue yarn28K/yr
- royal blue yarn22K/yr
- baby blue yarn16K/yr
- yarn blue13K/yr
- red heart yarn blue12K/yr
- red heart blue yarn11K/yr
- blue yarn red heart7K/yr
- red heart super saver yarn blue5K/yr
- light blue yarn for crocheting5K/yr
- royal blue yarn for crocheting5K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Yarn
We read the reviews and the return reasons for every product selling here.
“messed up my color pattern”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Yarn questions
Answered from the same tracked data.