How competitive is the Blue Yarn niche on Amazon United States?

11 brands and 140 sellers compete in Blue Yarn on Amazon United States. The top 5 Blue Yarn products take 46% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Blue Yarn?

Blue Yarn buyers on Amazon United States complain most about Color, Hard Feel, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Blue Yarn niche?

Blue Yarn sells for $10.97 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $3.81–$23.99. The average incumbent carries 15,286 reviews — the moat a new listing must climb.

Blue Yarn

brand-locked demand (top 5 brands take 95% of clicks) — Blue Yarn doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,788 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 47

This niche Category average · 4,656 niches

Is Blue Yarn profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Blue Yarn is a $89K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Blue Yarn: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.9% over the last 90 days and 5.3% of searches end in a purchase.

$89K

revenue / yr

Units sold / yr10K

Search volume / yr-14.9%152K

Conversion rate5.3%

Avg price$10.97

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers11 · 140

Top-5 product click share46%

Open market5%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 41 products

Top Blue Yarn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

RED Heart E300.0886 Super Saver Yarn Blue

Price: $8.01
Rating: 4.8/5
Reviews: 1,168
Age: 18y ago

Red Heart Super Saver Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Price: $11.18
Rating: 4.7/5
Reviews: 41,281
Age: 4y ago

RED Heart Super Saver Yarn Light Blue

Price: $6.04
Rating: 4.7/5
Reviews: 32,228
Age: 16y ago

RED HEART Soft Baby Steps Yarn Baby Blue

Price: $6.21
Rating: 4.6/5
Reviews: 2,820
Age: 22y ago

RED Heart RED Heart Super Saver Jumbo Yarn Royal

Price: $8.21
Rating: 4.8/5
Reviews: 1,710
Age: 10y ago

Newest

by launch date

KITHED Cotton Yarn50% Cotton 50% Polyester-10.5oz526yard3 Pack Soft Yarn for Crocheting and Knitting (24 Sapphire Blue)

Price: $6.26
Rating: 4.1/5
Reviews: 464
Age: 1y ago

Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Eyes Blue 100% Mercerized Cotton Yarn

Price: $11.88
Rating: 4.6/5
Reviews: 2,653
Age: 1y ago

1 Skein YarnArt Adore Antipilling Yarn 100% Antipilling Acrlylic 100 g (3.5 oz) 280 m (306 yd) 3 : Light-DK Light Blue - 340

Price: $7.96
Rating: 4.4/5
Reviews: 91
Age: 3y ago

Red Heart Super Saver Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Price: $11.18
Rating: 4.7/5
Reviews: 41,281
Age: 4y ago

Red Heart Super Saver Country Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Price: $11.19
Rating: 4.7/5
Reviews: 41,281
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

140

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 79%

Open market

Red Heart82%
Caron9%
KITHED2%
YarnArt1%
NC1%
Lion Brand Yarn1%
Open — no brand owns it (5 brands, 4%)

Blue Yarn demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume152KCVR5.3%Products41Brands11Top 5 Brands95%OOS Rate2.7%Rating4.7★Reviews15,286Avg BSR#308

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Blue Yarn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

light blue yarn28K/yr -10.5%4.1% conv.
royal blue yarn22K/yr -16.2%4.0% conv.
baby blue yarn16K/yr -13.2%3.1% conv.
yarn blue13K/yr -20.9%3.5% conv.
red heart yarn blue12K/yr -14.6%5.4% conv.
red heart blue yarn11K/yr -19.1%5.4% conv.
blue yarn red heart7K/yr -34.1%5.8% conv.
red heart super saver yarn blue5K/yr +23.5%6.6% conv.
light blue yarn for crocheting5K/yr +5.9%4.4% conv.
royal blue yarn for crocheting5K/yr -4.5%5.6% conv.

What reviews say buyers love and hate about Blue Yarn

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Color27%

“Beautiful color”

Soft Feel18%

“So soft”

Quality-Overall12%

“Good, consistent quality through the entire skein”

Upholstery/Fabric Quality5%

“High quality soft yarn”

Ease Of Use5%

“Easy to use”

What buyers complain about

76% of reviews

Color19%

“messed up my color pattern”

Hard Feel16%

“very rough”

Size-Overall9%

“These are tiny little skeins”

Thickness9%

“Thinner than I expected”

Value For Money6%

“expensive”

Blue Yarn return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

40%

2Thin

11%

3Material Quality

4Size-Overall

5Advertised Vs Actual Product

Common Blue Yarn questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Yarn 39/100 on Amazon United States — Skip it. The niche generates $89K/yr across 41 tracked products. Search demand moved -14.9% over the last 90 days.