blue yarn
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.81–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Market size
Bad$89K$89K/yr · 152K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,285.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue yarn is a $89K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
blue yarn market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $88K–$110K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #308
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 29%
- Out of stock
- 2.7%
- Avg brand age
- 45 months
- Avg seller age
- 117 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
140
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 79%
Open market
4%
- Red Heart82%
- Caron9%
- KITHED2%
- YarnArt1%
- NC1%
- Lion Brand Yarn1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -14.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top blue yarn search terms
- light blue yarn28K/yr
- royal blue yarn22K/yr
- baby blue yarn16K/yr
- yarn blue13K/yr
- red heart yarn blue12K/yr
- red heart blue yarn11K/yr
- blue yarn red heart7K/yr
- red heart super saver yarn blue5K/yr
- light blue yarn for crocheting5K/yr
- royal blue yarn for crocheting5K/yr
Top blue yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RED Heart E300.0886 Super Saver Yarn Blue
Red Heart$8.014.8★1,168 rev
Red Heart Super Saver Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.184.7★41,281 rev
RED Heart Super Saver Yarn Light Blue
Red Heart$6.044.7★32,228 rev
RED HEART Soft Baby Steps Yarn Baby Blue
Red Heart$6.214.6★2,820 rev
RED Heart RED Heart Super Saver Jumbo Yarn Royal
Red Heart$8.214.8★1,710 rev
Newest
by launch date
KITHED Cotton Yarn50% Cotton 50% Polyester-10.5oz526yard3 Pack Soft Yarn for Crocheting and Knitting (24 Sapphire Blue)
KITHED$6.26464 rev
Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Eyes Blue 100% Mercerized Cotton Yarn
Caron$11.882,653 rev
1 Skein YarnArt Adore Antipilling Yarn 100% Antipilling Acrlylic 100 g (3.5 oz) 280 m (306 yd) 3 : Light-DK Light Blue - 340
YarnArt$7.9691 rev
Red Heart Super Saver Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.1841,281 rev
Red Heart Super Saver Country Blue Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.1941,281 rev
Trending
90-day click momentum
Caron Simply Soft 3-Pack Yarn 3oz Gauge 4 Medium Worsted 100% Acrylic - Royal Blue - Machine Wash & Dry
Caron$14.674.8★
RED Heart Super Saver Yarn Light Periwinkle
Red Heart$6.314.7★
RED Heart RED Heart Super Saver Jumbo Yarn Royal
Red Heart$8.214.8★
RED HEART Soft Baby Steps Yarn Baby Blue
Red Heart$6.214.6★
1 Skein YarnArt Adore Antipilling Yarn 100% Antipilling Acrlylic 100 g (3.5 oz) 280 m (306 yd) 3 : Light-DK Light Blue - 340
YarnArt$7.964.4★
What buyers say about blue yarn
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“So soft”
“Good, consistent quality through the entire skein”
“High quality soft yarn”
“Easy to use”
“Affordable price”
“As shown”
“Beautiful yarn”
“Perfect thickness for crocheting dishcloths”
“The super saver jumbo size skein is great for afgans”
What buyers complain about
“messed up my color pattern”
“very rough”
“These are tiny little skeins”
“Thinner than I expected”
“expensive”
“This yarn is horrible”
“Light blue color is not the same as image”
“Very fuzzy yarn”
“Misleading”
“Both skeins are dirty and smell odd”
Top return reasons
Common questions
- Is blue yarn profitable to sell on Amazon United States?
- The niche generates $89K/yr across 41 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the blue yarn niche?
- 11 brands and 140 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in blue yarn?
- Top complaints mined from reviews: Color, Hard Feel, Size-Overall. The return rate is 1.3%.
- When does demand for blue yarn peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the blue yarn niche?
- Listings span $3.81–$23.99; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 15,286 reviews — the moat a new listing must climb.