blue paper roll
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Great$7.32–$47.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+42.4%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,664.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 74K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue paper roll is a $62K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
blue paper roll market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $75K–$93K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 1.6%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
71
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
1%
- PH PERKHOMY42%
- SMART&CASUAL33%
- Teacher Created Resources10%
- Donyang5%
- Fadeless4%
- Shindel4%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 5.8×
Top blue paper roll search terms
- blue bulletin board paper33K/yr
- blue paper roll9K/yr
- blue butcher paper7K/yr
- blue craft paper7K/yr
- bulletin board paper blue6K/yr
- blue craft paper roll3K/yr
- blue butcher paper roll3K/yr
- blue roll paper3K/yr
- blue poster paper3K/yr
Top blue paper roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL 17.8 x 760 (63) Light Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Light Blue 17.8 x 63)
SMART&CASUAL$9.274.6★1,614 rev
PerkHomy 17.8 x 1 440 (120) Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Blue 17.8 x 120)
PH PERKHOMY$14.814.7★1,167 rev
SMART&CASUAL 17.8 x 760 (63) Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Blue 17.8 x 63)
SMART&CASUAL$9.664.6★1,614 rev
PerkHomy Blue Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bulletin Board Bouquet Flower Kids Wall Art Craft Packing Moving Shipping Parcel Postal Floor Covering Table Runner 80GSM 55LB
PH PERKHOMY$10.694.7★5,280 rev
PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)
PH PERKHOMY$36.044.7★1,167 rev
Newest
by launch date
PerkHomy 24 x 1 440 (120) Lake Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Lake Blue 24 x 120)
PH PERKHOMY$24.761,167 rev
PerkHomy 17.8 x 1 440 (120) Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Blue 17.8 x 120)
PH PERKHOMY$14.811,167 rev
PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)
PH PERKHOMY$36.041,167 rev
PerkHomy 17.8 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 17.8 x 120)
PH PERKHOMY$15.591,167 rev
PerkHomy 36 x 2 400 (200) Lake Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Lake Blue 36 x 200)
PH PERKHOMY$44.211,424 rev
Trending
90-day click momentum
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
Colorations Prima-Color Fade-Resistant Paper Rolls Blue Arts and Crafts 48 x 60 Drawing Finger Painting Paint Watercolor Wall Art Bulletin Boards Kids Crafts
Colorations$24.494.6★
SMART&CASUAL Light Blue Paper Roll 15 x 450 (37.5) Kraft for Art Craft Supplies Gift Wrapping Moving Packing Kids Painting Drawing Paint Easel Poster Chart Paper
SMART&CASUAL$8.324.7★
PerkHomy 36 x 1 440 (120) Light Blue Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (Light Blue 36 x 120)
PH PERKHOMY$36.044.7★
SMART&CASUAL 17.8 x 760 (63) Lake Blue Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lake Blue 17.8 x 63)
SMART&CASUAL$9.214.6★
What buyers say about blue paper roll
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Useful”
“Good deal”
“Is the perfect thickness for folding corners”
“Colors are bright”
“From crafts to wrapping to drawing this stuff is durable and long lasting”
“still flexible and easy to fold neatly around books of different sizes”
“Gets the job done”
“Perfect size worth the investment”
“Gift wrap”
What buyers complain about
“fairly thin material”
“Thin”
“Smells Horrible”
“Not heavy duty”
“rips very easy”
“Not heavy duty”
“the color listed as Brown is actually what I would call Tan Coffee color is Brown”
“little bit expensive though for what it is”
Top return reasons
Common questions
- Is blue paper roll profitable to sell on Amazon United States?
- The niche generates $62K/yr across 24 tracked products. 90-day search growth is +42.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the blue paper roll niche?
- 7 brands and 71 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in blue paper roll?
- Top complaints mined from reviews: Thickness, Thin, Smell. The return rate is 2.2%.
- When does demand for blue paper roll peak?
- Demand peaks in Jul–Aug; the busiest month runs 5.8× the quietest.
- What does it cost to enter the blue paper roll niche?
- Listings span $7.32–$47.90; the average listing price is $18.68 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.