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Blue Paper Roll

Fail

The top 5 brands take 95% of clicks, so Blue Paper Roll is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$62K/yr74K searches / yr
90-day growth
+42.4%search demand this quarter
Competition
54%top-5 click share · 7 brands · 71 sellers

Flapen Score

Blue Paper Roll against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Paper Roll is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Paper Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Paper Roll 74K times last year and spent an estimated $62K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
4.5%
Market size, estimated
$62Ka year
Peak month
August5.8× the quietest month
Top search term
blue bulletin board paper33K searches a year

02 · Price

A sale here is worth $18.68.

Listings sell for $18.68 on average, from $7.32 to $47.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.68 that is $2K to $5K a year per listing.

Average price
$18.68inside the $15 to $100 sweet spot
Price range
$7.32–$47.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #257 within Paper & Paper Crafts. It carries 1,664 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
1.6%
Average rank
#257in Paper & Paper Crafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,664per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blue Paper Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

71

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

1%

  • Brand 142%
  • Brand 233%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 1%)

Demand

Blue Paper Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 5.8×

Search terms

Top Blue Paper Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue bulletin board paper33K/yr
  • blue paper roll9K/yr
  • blue butcher paper7K/yr
  • blue craft paper7K/yr
  • bulletin board paper blue6K/yr
  • blue craft paper roll3K/yr
  • blue butcher paper roll3K/yr
  • blue roll paper3K/yr
  • blue poster paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Paper Roll

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Thickness”
2.2%of orders come back
“fairly thin material”
A buyer, on “Thickness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Paper Roll questions

Answered from the same tracked data.