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Blue Glitter

Fail

Prices span $5.56–$12.56, mostly outside the sweet spot, so Blue Glitter is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$64K/yr98K searches / yr
90-day growth
+39.1%search demand this quarter
Competition
59%top-5 click share · 14 brands · 16 sellers

Flapen Score

Blue Glitter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Glitter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Glitter 98K times last year and spent an estimated $64K. The top 5 brands take 84% of clicks. Demand peaks in May–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
8.4%
Market size, estimated
$64Ka year
Peak month
May1.8× the quietest month
Top search term
blue glitter78K searches a year

02 · Price

A sale here is worth $7.78.

Listings sell for $7.78 on average, from $5.56 to $12.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.78 that is $2K to $4K a year per listing.

Average price
$7.78under the $15 to $100 sweet spot
Price range
$5.56–$12.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #25 within Glitter. It carries 1,862 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#25in Glitter
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,862per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Blue Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

12%

  • Brand 153%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Blue Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Blue Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue glitter78K/yr
  • royal blue glitter11K/yr
  • glitter blue6K/yr
  • blue fine glitter3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Glitter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
22%of negative reviews mention “Adhesion/Stickiness”
2.0%of orders come back
“Difficult to use because it doesnt have enough glue”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Blue Glitter questions

Answered from the same tracked data.