Blue Gingham Ribbon

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

2.2%

Market size, estimated

$41Ka year

Peak month

November10.3× the quietest month

Top search term

blue plaid ribbon36K searches a year

Listings sell for $13.30 on average, from $5.87 to $26.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.

Average price

$13.30under the $15 to $100 sweet spot

Price range

$5.87–$26.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #2,844 within Trim & Embellishments. It carries 311 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

98%

Out of stock, average day

20.6%

Average rank

#2,844in Trim & Embellishments

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

311per listing

Listings tracked

56

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months