Blue Gingham Ribbon
FailShoppers spend an estimated $41K a year here, so Blue Gingham Ribbon is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $41K/yr136K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 25%top-5 click share · 36 brands · 46 sellers
Flapen Score
Blue Gingham Ribbon against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Gingham Ribbon is stronger. Inside it, weaker.
Market
The Blue Gingham Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Gingham Ribbon 136K times last year and spent an estimated $41K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $41Ka year
- Peak month
- November10.3× the quietest month
- Top search term
- blue plaid ribbon36K searches a year
02 · Price
A sale here is worth $13.30.
Listings sell for $13.30 on average, from $5.87 to $26.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.30 that is $0 to $1K a year per listing.
- Average price
- $13.30under the $15 to $100 sweet spot
- Price range
- $5.87–$26.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #2,844 within Trim & Embellishments. It carries 311 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 98%
- Out of stock, average day
- 20.6%
- Average rank
- #2,844in Trim & Embellishments
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 311per listing
- Listings tracked
- 56
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Blue Gingham Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
46
Top-5 brand share
39%
Top 20: 88%
Top-5 click share
25%
Top 20: 67%
Open market
56%
- Brand 112%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Blue Gingham Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Search terms
Top Blue Gingham Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue plaid ribbon36K/yr
- blue and green plaid ribbon13K/yr
- navy plaid ribbon13K/yr
- blue plaid wired ribbon7K/yr
- red and blue plaid ribbon7K/yr
- blue plaid ribbon wired8K/yr
- blue and green tartan plaid ribbon5K/yr
- blue green plaid ribbon7K/yr
- blue tartan ribbon13K/yr
- green and blue plaid ribbon6K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Gingham Ribbon
We read the reviews and the return reasons for every product selling here.
“Not navy or royal blue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Gingham Ribbon questions
Answered from the same tracked data.