blue felt
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good595.36avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.86–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$47K$47K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, blue felt is a $47K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
blue felt market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $45K–$54K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #804
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.7%
- Avg brand age
- 32 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
22
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
24%
- XSEINO32%
- DIVINA VITAE15%
- Jtnohx12%
- FANOMMI6%
- YHOLSDAS6%
- Barcelonetta4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.9×
Top blue felt search terms
- blue felt39K/yr
- blue felt sheets8K/yr
- blue felt fabric10K/yr
- felt blue3K/yr
Top blue felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Felt Sheets for Crafts 9PCS 11.8 * 7.9in Wool Stiff Felt Sheets Soft Fabric Skin Felt DIY Patchwork Rug Arts and Crafts Fabric Pieces (3 Blue)
DIVINA VITAE$7.144.4★358 rev
Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Dark Blue)
Jtnohx$4.924.6★79 rev
XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Blue Series Colors Felt Pack Pastel Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$14.224.8★555 rev
XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.804.4★102 rev
XSEINO Royal Blue Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.884.6★203 rev
Newest
by launch date
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Royal Blue)
NEBURORA$8.78280 rev
MITINU 13 Pcs 8x35 Large Stiff Felt Fabric Sheets 1.2mm Thick Nonwoven Felt for DIY Crafts Patchwork Sewing & Home Decoration Projects (Blue Themed Colorful Series)
MITINU$13.0843 rev
Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Blue)
Ableme Deco$6.9621 rev
XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.80102 rev
XSEINO Navy Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.89102 rev
Trending
90-day click momentumNEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Royal Blue)
NEBURORA$8.784.7★
XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.804.4★
Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Blue)
Ableme Deco$6.964.5★
XSEINO Navy Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.894.4★
XSEINO Royal Blue Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$16.824.4★
What buyers say about blue felt
What buyers praise and complain about, mined from review topics.What buyers love
“Colors were vibrant”
“Good variety”
“The material feels fairly durable”
“Perfect thickness”
“As described”
“Very soft though”
“Easy to use”
“The size is accurate”
“Crafting”
“Sturdy fabric and my children's played ALL DAY”
What buyers complain about
“it would be a lot better if the sheets were more wide and less long”
“Navy blue not as dark as the picture”
“Too thick”
“I wouldn't care if the photos made that known”
“Too stiff”
“Stiff and not easy to use”
“Too thin”
“I feel like it can be cheaper”
“very cheap quality”
“Be mindful that product is non-sticky back”
Top return reasons
Common questions
- Is blue felt profitable to sell on Amazon United States?
- The niche generates $47K/yr across 33 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the blue felt niche?
- 20 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in blue felt?
- Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 3.9%.
- When does demand for blue felt peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.9× the quietest.
- What does it cost to enter the blue felt niche?
- Listings span $4.86–$17.77; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 595 reviews — the moat a new listing must climb.