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Blue Felt

Fail

Shoppers spend an estimated $47K a year here, so Blue Felt is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$47K/yr61K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
46%top-5 click share · 20 brands · 22 sellers

Flapen Score

Blue Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Felt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Felt 61K times last year and spent an estimated $47K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
8.5%
Market size, estimated
$47Ka year
Peak month
October4.9× the quietest month
Top search term
blue felt39K searches a year

02 · Price

A sale here is worth $9.01.

Listings sell for $9.01 on average, from $4.86 to $17.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.01 that is $901 to $2K a year per listing.

Average price
$9.01under the $15 to $100 sweet spot
Price range
$4.86–$17.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$901–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #804 within Fabric. It carries 595 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#804in Fabric
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
595per listing
Listings tracked
33

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blue Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

24%

  • Brand 132%
  • Brand 215%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Blue Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Blue Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue felt39K/yr
  • blue felt sheets8K/yr
  • blue felt fabric10K/yr
  • felt blue3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Felt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
32%of negative reviews mention “Size-Overall”
3.9%of orders come back
“it would be a lot better if the sheets were more wide and less long”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Felt questions

Answered from the same tracked data.