Blue Felt
FailShoppers spend an estimated $47K a year here, so Blue Felt is a Fail.
- Flapen Score
- 42 / 100Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 4642
- Market size
- $47K/yr61K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 22 sellers
Flapen Score
Blue Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Felt is stronger. Inside it, weaker.
Market
The Blue Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Felt 61K times last year and spent an estimated $47K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $47Ka year
- Peak month
- October4.9× the quietest month
- Top search term
- blue felt39K searches a year
02 · Price
A sale here is worth $9.01.
Listings sell for $9.01 on average, from $4.86 to $17.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.01 that is $901 to $2K a year per listing.
- Average price
- $9.01under the $15 to $100 sweet spot
- Price range
- $4.86–$17.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $901–$2K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #804 within Fabric. It carries 595 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #804in Fabric
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 595per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Blue Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Felt Sheets for Crafts 9PCS 11.8 * 7.9in Wool Stiff Felt Sheets Soft Fabric Skin Felt DIY Patchwork Rug Arts and Crafts Fabric Pieces (3 Blue)
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 358
- Age
- 1y ago

Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Dark Blue)
- Price
- $4.92
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

XSEINO 13 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 13 Assorted Blue Series Colors Felt Pack Pastel Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork
- Price
- $14.22
- Rating
- 4.8/5
- Reviews
- 555
- Age
- 1y ago

XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.80
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

XSEINO Royal Blue Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago
Trending
estimated 90-day click momentum
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Royal Blue)
- Price
- $8.78
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 4mo ago

XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.80
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Blue)
- Price
- $6.96
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 6mo ago

XSEINO Navy Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.89
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

XSEINO Royal Blue Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $16.82
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 6mo ago
Newest
by launch date
NEBURORA 12 Pcs 2mm Thick Stiff Felt Sheets for Crafts Sewing(Royal Blue)
- Price
- $8.78
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 4mo ago

MITINU 13 Pcs 8x35 Large Stiff Felt Fabric Sheets 1.2mm Thick Nonwoven Felt for DIY Crafts Patchwork Sewing & Home Decoration Projects (Blue Themed Colorful Series)
- Price
- $13.08
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 5mo ago

Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Blue)
- Price
- $6.96
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 6mo ago

XSEINO Royal Blue Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.80
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago

XSEINO Navy Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Blue Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.89
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
22
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 87%
Open market
24%
- XSEINO32%
- DIVINA VITAE15%
- Jtnohx12%
- FANOMMI6%
- YHOLSDAS6%
- Barcelonetta4%
Demand
Blue Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.9×
Search terms
Top Blue Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue felt39K/yr
- blue felt sheets8K/yr
- blue felt fabric10K/yr
- felt blue3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Felt
We read the reviews and the return reasons for every product selling here.
“it would be a lot better if the sheets were more wide and less long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









