Blue Feathers

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

4.0%

Market size, estimated

$40Ka year

Peak month

October7.6× the quietest month

Top search term

blue feathers78K searches a year

Listings sell for $9.95 on average, from $4.78 to $26.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.95 that is $995 to $2K a year per listing.

Average price

$9.95under the $15 to $100 sweet spot

Price range

$4.78–$26.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$995–$2K

Returns

5.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #98 within Feathers & Boas. It carries 1,227 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#98in Feathers & Boas

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,227per listing

Listings tracked

51

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months