Is blue eye black profitable to sell on Amazon United States?

The niche generates $46K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +117.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the blue eye black niche?

10 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in blue eye black?

Top complaints mined from reviews: Color, Durability, Ease Of Use. The return rate is 1.4%.

When does demand for blue eye black peak?

Demand peaks in Apr–May–Jun; the busiest month runs 7.9× the quietest.

What does it cost to enter the blue eye black niche?

Listings span $5.08–$13.49; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.

blue eye black

Worth a look

Shows demand growing +117.0% this quarter, but prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list.

Growth

Incredible+117.0%

90-day search growth — must beat 0% to launch

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good774.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$7.53

avg listing price — sweet spot $15–$100

Market size

Bad$46K

$46K/yr · 53K searches

Price range

Bad$5.08–$13.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, blue eye black is a $46K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

blue eye black market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $60K–$75K; units × avg price
Conversion rate: 11.3%
Avg BSR: #248
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 6.0%
Avg brand age: 29 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

DALVGFN18%
MEICOLY17%
CCbeauty17%
BADCOLOR14%
Wismee14%
Franklin Sports6%
Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +117.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.9×

Open Trend

Top blue eye black search terms

blue eye black33K/yr +152.0%13.0% conv.
eye black blue7K/yr +93.1%10.4% conv.
blue eyeblack4K/yr +130.6%8.8% conv.
navy eye black3K/yr +48.9%13.9% conv.
royal blue eye black3K/yr +39.3%14.8% conv.
navy blue eye black3K/yr +47.4%14.5% conv.

All search terms

Top blue eye black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEICOLY Royal Blue Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Blue Face Body Paint Stick for Halloween SFX Avatar Smurf Mystique Alien SFX Makeup

MEICOLY$6.544.2★1,402 rev

DALVGFN ROYAL BLUE EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage Color

DALVGFN$5.364.4★62 rev

BADCOLOR Blue Face Body Paint Stick Eye Black Royal Blue Face Painting for Softball Football Baseball Lacrosse Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties

BADCOLOR$5.944.4★2,879 rev

CCbeauty Navy Blue Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans

CCbeauty$5.904.6★98 rev

Light Blue Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Under Eye Grease Stick for Athletes Sports Training Sports Eye Black

Wismee$5.584.6★72 rev

Newest

by launch date

CCbeauty Blue Glitter Eye Black Stick for Baseball Football Softball Lacrosse Sport Accessories Anti-Glare Eyeblack Waterproof Face Paint Last All Game Smooth Application High Pigmented Color

CCbeauty$6.6619 rev

9mo ago

Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion

Franklin Sports$13.492,323 rev

9mo ago

Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue

Rawlings$7.142,234 rev

11mo ago

Blue Squid PRO Blue Face Paint Stick - Waterproof Blue Body Paint for Skin Adults & Kids Eye Black Baseball Eyeblack Softball - Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports SFX

Blue Squid$5.081,066 rev

11mo ago

Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors

Maxcheck$10.85134 rev

12mo ago

What buyers say about blue eye black

What buyers praise and complain about, mined from review topics.

What buyers love

Color44%

“The colors are bright”

Quality-Overall13%

“Good quality product the team loves the multi colors”

Value For Money8%

“Super affordable”

Advertised Vs Actual Product6%

“Just what I wanted”

Soft Feel4%

“go on very creamy”

Ease Of Use3%

“Easy to use”

Durability3%

“Build up well”

Ease Of Application2%

“Easy application/good variety of colors”

Eco Friendliness2%

“Granddaughter got her teams colors and she was very happy with the application and sustainability”

Efficiency2%

“work pretty well”

What buyers complain about

Color18%

“is not pigmented well”

Durability12%

“Broke off immediately”

Ease Of Use9%

“Hard to get off”

Brightness/Shine/Glow8%

“Im also not a fan of the glitter in it”

Size-Overall6%

“Tiny”

Advertised Vs Actual Product5%

“Not as advertised”

Oily/Greasy4%

“are very oily”

Ease Of Cleaning4%

“Face cleanser, make up remover- nothing worked”

Water Resistance3%

“These are not waterproof. which is ok bc I was using them for 6u ball”

Strength3%

“Not durable”

Top return reasons

Color38%

Size-Overall14%

Paint Quality9%

Adhesion/Stickiness7%

Advertised Vs Actual Product5%

Functionality-Overall5%

Value For Money4%

Defective Material/Parts3%

Durability2%

Stain Resistance2%

Common questions

Is blue eye black profitable to sell on Amazon United States?: The niche generates $46K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +117.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the blue eye black niche?: 10 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in blue eye black?: Top complaints mined from reviews: Color, Durability, Ease Of Use. The return rate is 1.4%.
When does demand for blue eye black peak?: Demand peaks in Apr–May–Jun; the busiest month runs 7.9× the quietest.
What does it cost to enter the blue eye black niche?: Listings span $5.08–$13.49; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.