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Blue Dye

Fail

The top 5 brands take 98% of clicks, so Blue Dye is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$111K/yr172K searches / yr
90-day growth
+18.0%search demand this quarter
Competition
58%top-5 click share · 7 brands · 104 sellers

Flapen Score

Blue Dye against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Dye is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Dye 172K times last year and spent an estimated $111K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
7.0%
Market size, estimated
$111Ka year
Top search term
blue dye34K searches a year

02 · Price

A sale here is worth $9.22.

Listings sell for $9.22 on average, from $3.28 to $19.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.22 that is $2K to $5K a year per listing.

Average price
$9.22under the $15 to $100 sweet spot
Price range
$3.28–$19.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Fabric Decorating. It carries 7,509 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#33in Fabric Decorating
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
7,509per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Blue Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

104

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

1%

  • Brand 153%
  • Brand 241%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Blue Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Search terms

Top Blue Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue dye34K/yr
  • rit dye blue32K/yr
  • blue fabric dye28K/yr
  • blue rit dye14K/yr
  • blue dye fabric6K/yr
  • fabric dye blue7K/yr
  • light blue fabric dye8K/yr
  • rit blue dye7K/yr
  • blue clothing dye8K/yr
  • blue clothes dye6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Dye

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Color”
33%of negative reviews mention “Color”
1.7%of orders come back
“Darker than expected”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Dye questions

Answered from the same tracked data.