blue dye
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 172K searches
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Price range
Okay$3.28–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,509.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue dye is a $111K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
blue dye market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $115K–$138K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.3%
- Avg brand age
- 72 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
104
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
1%
- Craft County53%
- Rit41%
- TULIP2%
- ARCTIC FOX1%
- Adore1%
- Generic1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 44 weeks — +18.0% search growth over the last 90 days.Top blue dye search terms
- blue dye34K/yr
- rit dye blue32K/yr
- blue fabric dye28K/yr
- blue rit dye14K/yr
- blue dye fabric6K/yr
- fabric dye blue7K/yr
- light blue fabric dye8K/yr
- rit blue dye7K/yr
- blue clothing dye8K/yr
- blue clothes dye6K/yr
Top blue dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit All-Purpose Liquid Dye Indigo
Rit$3.284.4★53,494 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Royal Blue (Gloves Included)
Craft County$10.694.3★2,995 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
Craft County$9.814.3★2,995 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Kentucky Sky (1 Pack)
Craft County$10.004.4★1,746 rev
All-Purpose Liquid Dye
Rit$8.384.4★53,494 rev
Newest
by launch date
Tie Dye Kit - 7 Blue Shades Tie Dye Kits for Kids & Adults 21 Powder Packs 7 Bottles Gloves Aprons Tablecloth Funnel - Fabric Dye Permanent Clothing Dye for DIY Craft Party Large Groups
MojiDecor$19.04481 rev
Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
Generic$9.9779 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Kentucky Sky
Craft County$12.00643 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Sapphire Blue
Craft County$11.50643 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Royal Blue (Gloves Included)
Craft County$10.692,995 rev
Trending
90-day click momentumNavy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
Generic$9.974.0★
Rit All-Purpose Powder Dye Denim Blue
Rit$5.934.4★
Tie Dye Kit - 7 Blue Shades Tie Dye Kits for Kids & Adults 21 Powder Packs 7 Bottles Gloves Aprons Tablecloth Funnel - Fabric Dye Permanent Clothing Dye for DIY Craft Party Large Groups
MojiDecor$19.044.4★
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
Craft County$9.814.3★
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Denim Blue)
Craft County$8.814.4★
What buyers say about blue dye
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Easy to use”
“Great product”
“As advertised”
“Totally worth it”
“Directions are easy to follow”
“works well”
“This dye may work well for smaller fabric projects”
“Dyed fabric really well”
“mostly in the sun when hair is bleached its lovely”
What buyers complain about
“Darker than expected”
“Didn't work”
“Worst hair dye ever”
“Not worth the money”
“DOESN’T WORK TO HIDE BLEACH STAINS.”
“Not as described”
“Beautiful color, doesn't last”
“still loose color after one wash”
“Difficult to get it”
“The part of the hair being colored was bleached prior to coloring”
Top return reasons
Common questions
- Is blue dye profitable to sell on Amazon United States?
- The niche generates $111K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the blue dye niche?
- 7 brands and 104 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in blue dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.7%.
- What does it cost to enter the blue dye niche?
- Listings span $3.28–$19.04; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 7,509 reviews — the moat a new listing must climb.