Blue Dye
FailThe top 5 brands take 98% of clicks, so Blue Dye is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $111K/yr172K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 104 sellers
Flapen Score
Blue Dye against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Dye is stronger. Inside it, weaker.
Market
The Blue Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Dye 172K times last year and spent an estimated $111K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $111Ka year
- Top search term
- blue dye34K searches a year
02 · Price
A sale here is worth $9.22.
Listings sell for $9.22 on average, from $3.28 to $19.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.22 that is $2K to $5K a year per listing.
- Average price
- $9.22under the $15 to $100 sweet spot
- Price range
- $3.28–$19.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Fabric Decorating. It carries 7,509 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #33in Fabric Decorating
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 7,509per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Blue Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rit All-Purpose Liquid Dye Indigo
- Price
- $3.28
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 7y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Royal Blue (Gloves Included)
- Price
- $10.69
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
- Price
- $9.81
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Kentucky Sky (1 Pack)
- Price
- $10.00
- Rating
- 4.4/5
- Reviews
- 1,746
- Age
- 2y ago

All-Purpose Liquid Dye
- Price
- $8.38
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 17y ago
Trending
estimated 90-day click momentum
Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
- Price
- $9.97
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 12mo ago

Rit All-Purpose Powder Dye Denim Blue
- Price
- $5.93
- Rating
- 4.4/5
- Reviews
- 1,543
- Age
- 22y ago

Tie Dye Kit - 7 Blue Shades Tie Dye Kits for Kids & Adults 21 Powder Packs 7 Bottles Gloves Aprons Tablecloth Funnel - Fabric Dye Permanent Clothing Dye for DIY Craft Party Large Groups
- Price
- $19.04
- Rating
- 4.4/5
- Reviews
- 481
- Age
- 10mo ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
- Price
- $9.81
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye Liquid Wide Selection of Colors 8 Oz. (Denim Blue)
- Price
- $8.81
- Rating
- 4.4/5
- Reviews
- 8,719
- Age
- 6y ago
Newest
by launch date
Tie Dye Kit - 7 Blue Shades Tie Dye Kits for Kids & Adults 21 Powder Packs 7 Bottles Gloves Aprons Tablecloth Funnel - Fabric Dye Permanent Clothing Dye for DIY Craft Party Large Groups
- Price
- $19.04
- Rating
- 4.4/5
- Reviews
- 481
- Age
- 10mo ago

Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
- Price
- $9.97
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 12mo ago

Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Kentucky Sky
- Price
- $12.00
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 2y ago

Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Sapphire Blue
- Price
- $11.50
- Rating
- 4.4/5
- Reviews
- 643
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Royal Blue (Gloves Included)
- Price
- $10.69
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
104
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
1%
- Craft County53%
- Rit41%
- TULIP2%
- ARCTIC FOX1%
- Adore1%
- Generic1%
- Open — no brand owns it (1 brand, 1%)
Demand
Blue Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Search terms
Top Blue Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue dye34K/yr
- rit dye blue32K/yr
- blue fabric dye28K/yr
- blue rit dye14K/yr
- blue dye fabric6K/yr
- fabric dye blue7K/yr
- light blue fabric dye8K/yr
- rit blue dye7K/yr
- blue clothing dye8K/yr
- blue clothes dye6K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Dye
We read the reviews and the return reasons for every product selling here.
“Darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









