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Blue Cord

Maybe

Search demand grew +230.3% this quarter. But shoppers spend an estimated $10K a year here, so Blue Cord is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$10K/yr25K searches / yr
90-day growth
+230.3%search demand this quarter
Competition
47%top-5 click share · 28 brands · 36 sellers

Flapen Score

Blue Cord against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Cord is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Cord 25K times last year and spent an estimated $10K. The top 5 brands take 54% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +230.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+230.3%
Conversion, latest week
3.6%
Market size, estimated
$10Ka year
Top search term
blue cord9K searches a year

02 · Price

A sale here is worth $10.96.

Listings sell for $10.96 on average, from $5.00 to $40.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.96 that is $0 to $1K a year per listing.

Average price
$10.96under the $15 to $100 sweet spot
Price range
$5.00–$40.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,002 within Trim & Embellishments. It carries 1,277 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,002in Trim & Embellishments
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,277per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Blue Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

36

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

47%

Top 20: 88%

Open market

40%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Blue Cord search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Blue Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue cord9K/yr
  • blue graduation cord6K/yr
  • graduation cords blue3K/yr
  • blue cords graduation3K/yr
  • blue graduation cords3K/yr
  • blue cords2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Cord

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Durability”
0.7%of orders come back
“Fell apart”
A buyer, on “Durability”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Cord questions

Answered from the same tracked data.