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Blue Cardstock

Maybe

An estimated 1.1% of orders come back. But the products selling today already average 4.7★, so Blue Cardstock is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 46
Market size
$184K/yr140K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
43%top-5 click share · 25 brands · 97 sellers

Flapen Score

Blue Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blue Cardstock is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Cardstock 140K times last year and spent an estimated $184K. The top 5 brands take 63% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
10.5%
Market size, estimated
$184Ka year
Peak month
May1.7× the quietest month
Top search term
blue cardstock75K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $5.19 to $22.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $12.52 that is $3K to $6K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$5.19–$22.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #138 within Paper & Paper Crafts. It carries 510 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
3.2%
Average rank
#138in Paper & Paper Crafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
510per listing
Listings tracked
40

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Blue Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

97

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

43%

Top 20: 81%

Open market

32%

  • Brand 126%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Blue Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Blue Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue cardstock75K/yr
  • blue card stock16K/yr
  • blue cardstock 8.5 x 1116K/yr
  • blue cardstock paper11K/yr
  • cardstock blue8K/yr
  • blue card stock paper 8.5 x 116K/yr
  • card stock blue4K/yr
  • cardstock paper blue3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Cardstock

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
34%of negative reviews mention “Paper Quality”
1.1%of orders come back
“Very poor quality several papers damaged paper came out of package”
A buyer, on “Paper Quality”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Blue Cardstock questions

Answered from the same tracked data.