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Blick Acrylic Paint

Fail

The products selling today already average 4.7★, so Blick Acrylic Paint is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$121K/yr98K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
67%top-5 click share · 9 brands · 40 sellers

Flapen Score

Blick Acrylic Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Blick Acrylic Paint is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blick Acrylic Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Blick Acrylic Paint 98K times last year and spent an estimated $121K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
3.9%
Market size, estimated
$121Ka year
Peak month
September2.0× the quietest month
Top search term
winsor and newton acrylic paint34K searches a year

02 · Price

A sale here is worth $31.48.

Listings sell for $31.48 on average, from $10.58 to $60.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.48 that is $3K to $8K a year per listing.

Average price
$31.48inside the $15 to $100 sweet spot
Price range
$10.58–$60.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #284 within Painting. It carries 5,733 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#284in Painting
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
5,733per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Blick Acrylic Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

40

Top-5 brand share

91%

Top 20: 98%

Top-5 click share

67%

Top 20: 99%

Open market

6%

  • Brand 176%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Blick Acrylic Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Blick Acrylic Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winsor and newton acrylic paint34K/yr
  • windsor newton acrylic paint15K/yr
  • acrylic paint set professional17K/yr
  • professional acrylic paint set11K/yr
  • artist acrylic paint set5K/yr
  • acrylic paint winsor and newton4K/yr
  • winsor newton acrylic paint3K/yr
  • winsor and newton acrylic paint set3K/yr
  • acrylic paint sets for adults professional3K/yr
  • blick studio acrylic paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Blick Acrylic Paint

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
15%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Small Tubes”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blick Acrylic Paint questions

Answered from the same tracked data.