Is blank pins profitable to sell on Amazon United States?

The niche generates $61K/yr across 44 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the blank pins niche?

32 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in blank pins?

Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Quality-Overall. The return rate is 2.9%.

When does demand for blank pins peak?

Demand peaks in Sep–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the blank pins niche?

Listings span $4.96–$41.53; the average listing price is $14.80 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.

blank pins

Worth a look

Shows no brand lock-in (top 5 brands take 53% of clicks), but a small market ($61K/yr) keeps it on the watch list.

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Avg price

Good$14.80

avg listing price — sweet spot $15–$100

Price range

Good$4.96–$41.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good614

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Market size

Bad$61K

$61K/yr · 113K searches

According to Flapen's Amazon United States niche tracking, blank pins is a $61K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

blank pins market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 3.6%
Avg BSR: #346
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 3.0%
Avg brand age: 31 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

38%

Top 20: 75%

Open market

44%

BIGNC23%
Happizza11%
BBeary10%
Uigidori4%
Hicarer4%
FHJLZFA4%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +9.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top blank pins search terms

blank pins18K/yr +14.7%2.1% conv.
diy pins14K/yr +21.9%2.6% conv.
blank button pins11K/yr +9.5%2.9% conv.
diy buttons9K/yr +14.9%4.3% conv.
clear button pins9K/yr +36.7%5.2% conv.
button blanks7K/yr +17.5%2.3% conv.
blank pins buttons7K/yr -3.1%2.8% conv.
blank buttons6K/yr +2.6%3.4% conv.
diy button pins9K/yr -32.0%5.0% conv.
diy pin4K/yr +8.0%3.0% conv.

All search terms

Top blank pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bignc 20 Set Clear Pins for Crafts Plastic Button Making Kit Blank Pins Bulk Make Your Own Buttons Badge Maker DIY Crafts Photo Buttons (2.36 Inch)

BIGNC$9.754.3★941 rev

Happizza 25pcs Acrylic Clear Button Pins 2.76 Inch Custom Pin Badges DIY Blank Buttons Pins Round Photo Buttons Personalized Button Making kit for Craft

Happizza$12.294.1★213 rev

12 Pack 3 Inch Clear Button Pins Photo Button DIY Custom Acrylic Blank Badge Pins for Crafts

BBeary$9.804.3★69 rev

Bignc 3 Inch Clear Acrylic Button Pins - 20 Pack DIY Custom Design Buttons Pin Backs & Blanks for Sublimation Crafts Photo Badges for DIY Gifts & School Projects Teams Events Badges (3 Inch)

BIGNC$13.724.3★941 rev

Uigidori 50 Pairs Premium Butterfly Clutch Pin Backs with 8mm Length 10mm Width Blank Pins for DIY Enamel Pins Jewelry Craft Gifts or Tie Tack Keeper Replacements (Silver)

Uigidori$5.964.7★111 rev

Newest

by launch date

Clear Button Pins Plastic for Crafts - 20 Pack Circle Acrylic Round Button DIY Design Blank Pins Bulk Photo Pin Making Kit for Badge Maker DIY Crafts Supplies (2.36 Inch)

Flasunire$8.683 rev

2mo ago

12 Pack 3 Inch Clear Button Pins Photo Button DIY Custom Acrylic Blank Badge Pins for Crafts

BBeary$9.8069 rev

8mo ago

Clear Button Pins Kit with Circle Cutter 30 Pack 2.3 Inch DIY Custom Pin Buttons Blank Acrylic Photo Buttons for Creative Projects Name Tags Events Gifts & Custom Design No Machine Required

BBeary$6.925 rev

9mo ago

Bignc 1.7 Inch Clear Acrylic Button Pins - 20 Pack DIY Custom Design Buttons Pin Backs & Blanks for Sublimation Crafts Photo Badges for DIY Gifts & School Projects Teams Events Badges

BIGNC$8.49941 rev

9mo ago

Bignc 1.7 Inch Clear Acrylic Button Pins - 40 Pack DIY Custom Design Buttons Pin Backs & Blanks for Sublimation Crafts Photo Badges for DIY Gifts & School Projects Teams Events Badges

BIGNC$12.77941 rev

9mo ago

What buyers say about blank pins

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to Use”

Touch/Button Controls16%

“Easy create fun buttons”

Quality-Overall11%

“Great pin maker”

Value For Money10%

“reasonably priced”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Size should fit”

Gifting Purpose3%

“Great gift for kids”

Durability3%

“Easy and durable”

Strength2%

“Not flimsy, great for many uses”

Efficiency2%

“does the job well”

What buyers complain about

Touch/Button Controls17%

“many buttons failed”

Functionality-Overall12%

“Doesn't work”

Quality-Overall11%

“quality control was frustrating”

Size-Overall10%

“were very small”

Durability6%

“Breaks easy”

Ease Of Use6%

“Not easy to use”

Strength3%

“Flimsy,”

Defective Material/Parts2%

“Too many faulty ones”

Value For Money2%

“even though it is more expensive”

Locking Mechanism2%

“Doesn't stay closed”

Top return reasons

Size-Overall44%

Touch/Button Controls16%

Functionality-Overall8%

Defective Material/Parts8%

Advertised Vs Actual Product5%

Value For Money3%

Compatibility-Overall2%

Quality-Overall2%

Mechanism Issues1%

Material Quality1%

Common questions

Is blank pins profitable to sell on Amazon United States?: The niche generates $61K/yr across 44 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the blank pins niche?: 32 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in blank pins?: Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Quality-Overall. The return rate is 2.9%.
When does demand for blank pins peak?: Demand peaks in Sep–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the blank pins niche?: Listings span $4.96–$41.53; the average listing price is $14.80 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.

blank pins

blank pins market data

Competition & brand share

Demand & seasonality

Top blank pins search terms

Top blank pins products on Amazon

Top sellers

Newest

Trending

What buyers say about blank pins

What buyers love

What buyers complain about

Top return reasons

Common questions

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