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Black Velvet Ribbon 2 Inch

Fail

Shoppers spend an estimated $20K a year here, so Black Velvet Ribbon 2 Inch is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$20K/yr14K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
68%top-5 click share · 12 brands · 13 sellers

Flapen Score

Black Velvet Ribbon 2 Inch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Velvet Ribbon 2 Inch is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Velvet Ribbon 2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Black Velvet Ribbon 2 Inch 14K times last year and spent an estimated $20K. The top 5 brands take 67% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
11.5%
Market size, estimated
$20Ka year
Top search term
black velvet ribbon 2 inch7K searches a year

02 · Price

A sale here is worth $12.17.

Listings sell for $12.17 on average, from $6.73 to $16.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.17 that is $0 to $1K a year per listing.

Average price
$12.17under the $15 to $100 sweet spot
Price range
$6.73–$16.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #1,465 within Trim & Embellishments. It carries 709 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
21.4%
Average rank
#1,465in Trim & Embellishments
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
709per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Velvet Ribbon 2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

13

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

27%

  • Brand 126%
  • Brand 218%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Black Velvet Ribbon 2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top Black Velvet Ribbon 2 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black velvet ribbon 2 inch7K/yr
  • black velvet wired ribbon4K/yr
  • black velvet ribbon 3 inch4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Velvet Ribbon 2 Inch

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Functionality-Overall”
6.8%of orders come back
“didnt work for my project”
A buyer, on “Functionality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Black Velvet Ribbon 2 Inch questions

Answered from the same tracked data.