black velvet ribbon
Skip itPrices mostly outside the sweet spot ($3.97–$15.01) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good997.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 121K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Avg price
Bad$7.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Price range
Bad$3.97–$15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black velvet ribbon is a $98K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black velvet ribbon market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $118K–$158K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #607
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 12.4%
- Avg brand age
- 33 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Ribbli59%
- Tianying12%
- Chenkou Craft7%
- Isaspire7%
- BVIEAKD5%
- Qingxii Decorr2%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -34.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.5×
Top black velvet ribbon search terms
- black velvet ribbon99K/yr
- black velvet ribbon 1/2 inch4K/yr
- velvet ribbon black5K/yr
- velvet black ribbon5K/yr
- black ribbon velvet4K/yr
- thin black velvet ribbon3K/yr
Top black velvet ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ribbli Polyester Black Velvet Ribbon 3/8 Inch 10-Yard Spool Use for Choker Gift Wrapping Floral Bouquets Boutonnieres
Ribbli$6.394.8★1,158 rev
Ribbli Polyester Black Velvet Ribbon 1Inch 10-Yard Spool Use for Choker Gift Wrapping Floral Bouquets Boutonnieres
Ribbli$8.804.8★1,158 rev
10 Yards Velvet Ribbon Spool (Black 5/8)
Tianying$6.974.7★4,961 rev
Chenkou Craft 5Yards Black 1 1/2 Velvet Ribbon Bulk (Black 1 1/2(40mm))
Chenkou Craft$6.734.6★296 rev
Ribbli Black Velvet Ribbon 1 Inches Continuous 25 Yard Spool Black Christmas Ribbon for Gift Wrapping Crafts Home Decor
Ribbli$15.014.8★436 rev
Newest
by launch date
Black Velvet Ribbon for Gift Wrapping 3/8 inch x 10 Yards Single Face Vintage Velvet Ribbon for Wreath Decoration Halloween Christmas Ornaments Bow Making Flower Bouquet Thin Ribbons
Sentoyou$3.976 rev
Tsorode 10 Yards Black Velvet Ribbon 1 Inch for Christmas Tree Velvet Christmas Ribbon for Gift Wrapping Crafts Bow Wreath Holiday Decorations (Black)
Tsorode$8.73847 rev
Velvet Ribbon 3/8 Inch x 25 Yards Black Velvet Ribbon Soft Single Face Non-Fading for Christmas Tree Bows Holiday Gift Wrapping Wedding Decor Crafts & New Year Party Decorations
QOIUSO$5.40117 rev
Ribbli Black Velvet Ribbon 1/8 Inches Continuous 25 Yard Spool Black Christmas Ribbon for Gift Wrapping Crafts Home Decor
Ribbli$9.66436 rev
BVIEAKD Black Velvet Ribbon 1 inch Velvet Ribbon for Gift Wrapping Christmas Tree Wreath Decorations Bow Headbands Bouquets-25 Yards.
BVIEAKD$7.22142 rev
Trending
90-day click momentumBlack Velvet Ribbon for Gift Wrapping 3/8 inch x 10 Yards Single Face Vintage Velvet Ribbon for Wreath Decoration Halloween Christmas Ornaments Bow Making Flower Bouquet Thin Ribbons
Sentoyou$3.974.3★
Ribbli Polyester Black Velvet Ribbon 5/8 Inches Continuous10-Yard Spool Christmas Ribbon for Gift Wrapping Floral Bouquets Home Decor
Ribbli$7.594.8★
Ribbli Black Velvet Ribbon 5/8 Inches Continuous 25 Yard Spool Black Christmas Ribbon for Gift Wrapping Crafts Home Decor
Ribbli$11.104.8★
Isaspire 3/8 Velvet Ribbon 10 Yards - Thin Black Velvet Ribbon on Spool for Crafts Gift Wrapping DIY Hair Bows Wedding Invitations Valentines Day Christmas and Halloween Party Decoration
Isaspire$4.524.8★
BVIEAKD Black Velvet Ribbon 1 inch Velvet Ribbon for Gift Wrapping Christmas Tree Wreath Decorations Bow Headbands Bouquets-25 Yards.
BVIEAKD$7.224.6★
What buyers say about black velvet ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Decent craft ribbon”
“Great, thick + narrow ribbon”
“Pretty”
“Exactly what I needed and very soft”
“Easy to use and good quality”
What buyers complain about
“didnt work for my project”
“too narrow for what I wanted”
Top return reasons
Common questions
- Is black velvet ribbon profitable to sell on Amazon United States?
- The niche generates $98K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the black velvet ribbon niche?
- 11 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in black velvet ribbon?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall. The return rate is 5.1% — above our launch gate.
- When does demand for black velvet ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.5× the quietest.
- What does it cost to enter the black velvet ribbon niche?
- Listings span $3.97–$15.01; the average listing price is $7.88 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.