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Black Tulle

high returns (6.2%) — Black Tulle doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 47

Market size 28Growth 25Conversion 76Competition 69Returns 21Price range 82Avg price 69Brand share 69Review moat 59Quality gap 35
This niche Category average · 4,656 niches

Is Black Tulle profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Tulle is a $123K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Black Tulle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.7% over the last 90 days and 7.2% of searches end in a purchase.

$123K

revenue / yr

Units sold / yr13K
Search volume / yr-0.7%120K
Conversion rate7.2%
Avg price$14.25

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers30 · 35
Top-5 product click share44%
Open market36%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement89%
New entrants (1y)7· 0 succeeded
Avg rating4.5★
Avg reviews1,124

Top Black Tulle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

35

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

44%

Top 20: 85%

Open market

32%

  • Ableme Deco23%
  • IONTACH17%
  • SAYUAN9%
  • VACVELT8%
  • Luceinvita6%
  • Expo International4%

Black Tulle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR7.2%Products38Brands30Top 5 Brands64%OOS Rate2.5%Rating4.5★Reviews1,124Avg BSR#1,132
9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Top Black Tulle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black tulle69K/yr
  • black tulle fabric29K/yr
  • black tulle roll7K/yr
  • black tulle ribbon6K/yr
  • black tule3K/yr
  • tulle black3K/yr
  • black tool fabric4K/yr

What reviews say buyers love and hate about Black Tulle

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Advertised Vs Actual Product17%

This is exactly what I hoped to get

Ease Of Use13%

Easy to work

Quality-Overall10%

nice quality used for making wreaths

Value For Money9%

It was worth the money

Size-Overall8%

It was the right size

What buyers complain about

83% of reviews
Thickness19%

Thin, I needed much more

Size-Overall14%

Was a little tight so I'd recommend a size bigger

Advertised Vs Actual Product14%

except, it was not a full 20 yards as stated

Material Quality14%

Shockingly cheap material

Ease Of Use7%

Very slippery to work with

Black Tulle return rate & reasons

Why buyers send it back, as a share of all return requests.

6.2%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality
24%
2Size-Overall
14%
3Waist Fit
9%
4Thin
8%
5Advertised Vs Actual Product
8%

Common Black Tulle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Tulle 49/100 on Amazon United States — Skip it. The niche generates $123K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -0.7% over the last 90 days.
Search demand for Black Tulle on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 6.0× the quietest.