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49

black tulle

Skip it

High returns (6.2%) — this niche doesn't clear our bar today.

Market size 28Growth 25Conversion 76Competition 69Returns 21Price range 82Avg price 69Brand share 69Review moat 59Quality gap 35

Price range

Great$3.09–$77.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Review moat

Good1,124.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$123K

$123K/yr · 120K searches

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Returns

Bad6.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, black tulle is a $123K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

black tulle market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$143K–$178K
units × avg price
Conversion rate
7.2%
Avg BSR
#1,132
Page quality
0%
Prime
95%
Sponsored
89%
Out of stock
2.5%
Avg brand age
35 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

35

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

44%

Top 20: 85%

Open market

32%

  • Ableme Deco23%
  • IONTACH17%
  • SAYUAN9%
  • VACVELT8%
  • Luceinvita6%
  • Expo International4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Top black tulle search terms

  • black tulle69K/yr
  • black tulle fabric29K/yr
  • black tulle roll7K/yr
  • black tulle ribbon6K/yr
  • black tule3K/yr
  • tulle black3K/yr
  • black tool fabric4K/yr
All search terms

Top black tulle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black tulle

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“This is exactly what I hoped to get”

Ease Of Use13%

“Easy to work”

Quality-Overall10%

“nice quality used for making wreaths”

Value For Money9%

“It was worth the money”

Size-Overall8%

“It was the right size”

Color7%

“color I ordered”

Gifting Purpose6%

“Made all my gifts look extra fab”

Stiffness5%

“Recommended for Stiffness of Creating Petticoat”

Strength5%

“sturdy, I bought it to make head wraps that would accommodate hot flashes”

Brightness/Shine/Glow3%

“I love the glitter throughout it”

What buyers complain about

Thickness19%

“Thin, I needed much more”

Size-Overall14%

“Was a little tight so I'd recommend a size bigger”

Advertised Vs Actual Product14%

“except, it was not a full 20 yards as stated”

Material Quality14%

“Shockingly cheap material”

Ease Of Use7%

“Very slippery to work with”

Adhesion/Stickiness5%

“the tulle clings to itself”

Stitch/Finish/Polish5%

“the edges are raw. unsewn”

Upholstery/Fabric Quality5%

“Thin fabric”

Top return reasons

Material Quality24%
Size-Overall14%
Waist Fit9%
Thin8%
Advertised Vs Actual Product8%
Quality-Overall6%
Value For Money6%
Length4%
Color3%
Shape/Style3%

Common questions

Is black tulle profitable to sell on Amazon United States?
The niche generates $123K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).
How competitive is the black tulle niche?
30 brands and 35 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in black tulle?
Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 6.2% — above our launch gate.
When does demand for black tulle peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 6.0× the quietest.
What does it cost to enter the black tulle niche?
Listings span $3.09–$77.48; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.