Black Thread
FailPrices span $3.86–$14.83, mostly outside the sweet spot, so Black Thread is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $374K/yr311K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 61%top-5 click share · 16 brands · 66 sellers
Flapen Score
Black Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Black Thread is stronger. Inside it, weaker.
Market
The Black Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Black Thread 311K times last year and spent an estimated $374K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 17.1%
- Market size, estimated
- $374Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- black thread112K searches a year
02 · Price
A sale here is worth $7.04.
Listings sell for $7.04 on average, from $3.86 to $14.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $7.04 that is $18K to $21K a year per listing.
- Average price
- $7.04under the $15 to $100 sweet spot
- Price range
- $3.86–$14.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $18K–$21K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #93 within Thread & Floss. It carries 5,049 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #93in Thread & Floss
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,049per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Black Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COATS & CLARK 230A-2 Dual Duty All-Purpose Thread 400 Yards/1 Spool of Yarn Black
- Price
- $5.76
- Rating
- 4.7/5
- Reviews
- 3,515
- Age
- 18y ago

Simthread All Purpose Thread Polyester 400 Yards (2 Black)
- Price
- $6.03
- Rating
- 4.6/5
- Reviews
- 2,897
- Age
- 3y ago

ZMAAGG Sewing Thread 200 Yards Per Roll Black Thread for Sewing Sewing String for Sewing Machine Hand Stitching Embroidery
- Price
- $3.89
- Rating
- 4.2/5
- Reviews
- 555
- Age
- 1y ago

Singer 60110All Purpose Polyester Thread 150 Yards Black
- Price
- $5.44
- Rating
- 4.7/5
- Reviews
- 10,846
- Age
- 17y ago

Simthread All Purpose Thread Polyester 400 Yards Each (1 White 1 Black)
- Price
- $6.10
- Rating
- 4.6/5
- Reviews
- 2,897
- Age
- 3y ago
Trending
estimated 90-day click momentum
Bupete 8 Rolls Black Thread for Sewing 200 Yards Each Roll Sewing Thread Polyester Threads for Sewing Machine Embroidery Hand Stitching
- Price
- $4.24
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Singer 60110All Purpose Polyester Thread 150 Yards Black
- Price
- $5.44
- Rating
- 4.7/5
- Reviews
- 10,846
- Age
- 17y ago

Singer 67110 Button & Carpet Sewing Thread 50-Yards Black 3.80 x 1.50 x 2.50 inches
- Price
- $6.15
- Rating
- 4.6/5
- Reviews
- 1,534
- Age
- 22y ago

AOFITOA Thread for Sewing All Purpose Thread Polyester (3 White 3 Black) 400 Yards Each Spool with Sewing Needle & Threader Sewing Threads for Sewing Machine Hand Stitching Embroidery.
- Price
- $4.01
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago

ilauke 2 Black Sewing Thread - Spools of 1000 Yard Black Polyester All Purpose Thread for Hand Quilting and Sewing Machine Hand Stitching Embroidery
- Price
- $6.85
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
AOFITOA Thread for Sewing All Purpose Thread Polyester (3 White 3 Black) 400 Yards Each Spool with Sewing Needle & Threader Sewing Threads for Sewing Machine Hand Stitching Embroidery.
- Price
- $4.01
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago

All Purpose Sewing Thread-2 Spools of Hand Polyester Sewing Thread with 3needles 1 Needle Threader for Sewing Machine for Hand and Machine Sewing(Black 2 spools)
- Price
- $5.38
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 1y ago

ZMAAGG Sewing Thread 200 Yards Per Roll Black Thread for Sewing Sewing String for Sewing Machine Hand Stitching Embroidery
- Price
- $3.89
- Rating
- 4.2/5
- Reviews
- 555
- Age
- 1y ago

Bupete 8 Rolls Black Thread for Sewing 200 Yards Each Roll Sewing Thread Polyester Threads for Sewing Machine Embroidery Hand Stitching
- Price
- $4.24
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

ZMAAGG Thread for Sewing-1 Pcs Black and 1 Pcs White 200 Yards Per Roll Polyester Thread Sewing String for Sewing Machine Hand Stitching Embroidery
- Price
- $3.86
- Rating
- 4.2/5
- Reviews
- 555
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
66
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
22%
- Coats & Clark24%
- Simthread22%
- ZMAAGG12%
- SINGER9%
- Coats & Clark Inc.5%
- Arikit5%
Demand
Black Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Black Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black thread112K/yr
- black thread for sewing86K/yr
- black sewing thread47K/yr
- black thread for sewing machine20K/yr
- sewing thread black7K/yr
- black sewing machine thread8K/yr
- hilo negro para coser ropa7K/yr
- black thread for hand sewing6K/yr
- black polyester thread4K/yr
- hilo negro3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Thread
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









