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black tempera paint

Skip it

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 94Competition 48Returns 95Price range 55Avg price 52Brand share 23Review moat 25Quality gap 27

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$0.61–$32.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.25

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,767.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Market size

Bad$58K

$58K/yr · 40K searches

According to Flapen's Amazon United States niche tracking, black tempera paint is a $58K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black tempera paint market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$74K–$98K
units × avg price
Conversion rate
11.6%
Avg BSR
#87
Page quality
0%
Prime
89%
Sponsored
44%
Out of stock
0.0%
Avg brand age
67 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

81

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

4%

  • Prang39%
  • Crayola23%
  • Colorations12%
  • Handy Art10%
  • Apple Barrel6%
  • The Pencil Grip5%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -7.3% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.3×

Top black tempera paint search terms

  • black tempera paint14K/yr
  • black washable paint7K/yr
  • tempera paint black6K/yr
  • prang tempera paint5K/yr
  • prang paint4K/yr
  • washable black paint3K/yr
  • black tempra paint2K/yr
All search terms

Top black tempera paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about black tempera paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality16%

“Great paint”

Quality-Overall15%

“Excellent Product”

Value For Money12%

“Worth it”

Color11%

“Color is good”

Ease Of Cleaning9%

“Cleanup was quick”

Ease Of Use5%

“Easy to use”

Efficiency4%

“it does the job ig”

Durability4%

“it has held up”

Coverage3%

“Good coverage”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Paint Quality31%

“Black paint”

Quality-Overall13%

“Cheap”

Color10%

“Black turned green”

Weight Heavy6%

“then started going heavy”

Smell4%

“Smell wasn't as strong”

Ease Of Cleaning3%

“Messy”

Suitable For Outdoor3%

“NOT FOR FISH TANKS”

Ease Of Use3%

“This was extremely difficult to get off my sons feet”

Thickness2%

“Using on cement and pavement, usually need to thin it because it is very thick”

Smudge Resistance2%

“Need to be very careful with whatever you are making a print on or it can smudge”

Top return reasons

Paint Quality47%
Value For Money19%
Color10%
Size-Overall5%
Functionality-Overall4%
Leak-Proof3%
Advertised Vs Actual Product2%
Quality-Overall2%
Product Condition1%
Display Colors1%

Common questions

Is black tempera paint profitable to sell on Amazon United States?
The niche generates $58K/yr across 18 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (43/100).
How competitive is the black tempera paint niche?
8 brands and 81 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in black tempera paint?
Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.0%.
When does demand for black tempera paint peak?
Demand peaks in Oct; the busiest month runs 2.3× the quietest.
What does it cost to enter the black tempera paint niche?
Listings span $0.61–$32.86; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 4,768 reviews — the moat a new listing must climb.