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Black Tempera Paint

a small market ($58K/yr) — Black Tempera Paint doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 3,148 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 47

Market size 14Growth 21Conversion 94Competition 48Returns 95Price range 55Avg price 52Brand share 23Review moat 25Quality gap 27
This niche Category average · 4,656 niches

Is Black Tempera Paint profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Tempera Paint is a $58K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.

Black Tempera Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.3% over the last 90 days and 11.6% of searches end in a purchase.

$58K

revenue / yr

Units sold / yr8K
Search volume / yr-7.3%40K
Conversion rate11.6%
Avg price$12.25

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 81
Top-5 product click share56%
Open market9%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement44%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,768

Top Black Tempera Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

81

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

4%

  • Prang39%
  • Crayola23%
  • Colorations12%
  • Handy Art10%
  • Apple Barrel6%
  • The Pencil Grip5%
  • Open — no brand owns it (2 brands, 4%)

Black Tempera Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR11.6%Products18Brands8Top 5 Brands91%OOS Rate0.0%Rating4.6★Reviews4,768Avg BSR#87
1K750Prime Day '25Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.3×

Top Black Tempera Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black tempera paint14K/yr
  • black washable paint7K/yr
  • tempera paint black6K/yr
  • prang tempera paint5K/yr
  • prang paint4K/yr
  • washable black paint3K/yr
  • black tempra paint2K/yr

What reviews say buyers love and hate about Black Tempera Paint

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Paint Quality16%

Great paint

Quality-Overall15%

Excellent Product

Value For Money12%

Worth it

Color11%

Color is good

Ease Of Cleaning9%

Cleanup was quick

What buyers complain about

77% of reviews
Paint Quality31%

Black paint

Quality-Overall13%

Cheap

Color10%

Black turned green

Weight Heavy6%

then started going heavy

Smell4%

Smell wasn't as strong

Black Tempera Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
47%
2Value For Money
19%
3Color
10%
4Size-Overall
5%
5Functionality-Overall
4%

Common Black Tempera Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Tempera Paint 43/100 on Amazon United States — Skip it. The niche generates $58K/yr across 18 tracked products. Search demand moved -7.3% over the last 90 days.
Search demand for Black Tempera Paint on Amazon United States peaks in Oct, where the busiest month runs 2.3× the quietest.