Skip to content

Black Sketchbook

soft demand (-13.3% this quarter) — Black Sketchbook doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,943 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 47

Market size 27Growth 18Conversion 63Competition 59Returns 95Price range 27Avg price 37Brand share 64Review moat 25Quality gap 18
This niche Category average · 4,656 niches

Is Black Sketchbook profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Sketchbook is a $111K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 44/100.

Black Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.3% over the last 90 days and 5.5% of searches end in a purchase.

$111K

revenue / yr

Units sold / yr15K
Search volume / yr-13.3%194K
Conversion rate5.5%
Avg price$10.41

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers22 · 75
Top-5 product click share50%
Open market34%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement97%
New entrants (1y)6· 3 succeeded
Avg rating4.7★
Avg reviews4,514

Top Black Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

75

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

50%

Top 20: 90%

Open market

30%

  • Prudiut47%
  • UCREATE6%
  • DSTELIN5%
  • PAPERAGE4%
  • Fuxi4%
  • Rukasto4%

Black Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume194KCVR5.5%Products30Brands22Top 5 Brands66%OOS Rate5.3%Rating4.7★Reviews4,514Avg BSR#367
3K2KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.3×

Top Black Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black sketchbook51K/yr
  • black paper sketchbook55K/yr
  • black drawing paper24K/yr
  • black sketch book14K/yr
  • black art paper14K/yr
  • sketchbook black5K/yr
  • black sketch paper7K/yr
  • sketch book black5K/yr
  • black paper sketch book4K/yr
  • black page sketchbook3K/yr

What reviews say buyers love and hate about Black Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall21%

Build quality is great

Drawing Experience15%

Fun drawing set

Size-Overall8%

Good size

Paper Quality7%

the paper is perfectly thick

Value For Money7%

Great value

What buyers complain about

67% of reviews
Size-Overall15%

the sizing is of awkward length

Quality-Overall12%

I wish the pens were a little higher quality

Thickness11%

It is thick

Durability9%

It's completely coming apart

Paper Quality9%

Paper quality is poor

Black Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Advertised Vs Actual Product
7%
3Value For Money
6%
4Paper Quality
4%
5Color
3%

Common Black Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Sketchbook 44/100 on Amazon United States — Skip it. The niche generates $111K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Search demand for Black Sketchbook on Amazon United States peaks in Jun–Dec, where the busiest month runs 2.3× the quietest.