Is black sketchbook profitable to sell on Amazon United States?

The niche generates $111K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (44/100).

How competitive is the black sketchbook niche?

22 brands and 75 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in black sketchbook?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.0%.

When does demand for black sketchbook peak?

Demand peaks in Jun–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the black sketchbook niche?

Listings span $4.32–$18.97; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 4,514 reviews — the moat a new listing must climb.

black sketchbook

Skip it

Soft demand (-13.3% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.41

avg listing price — sweet spot $15–$100

Market size

Okay$111K

$111K/yr · 194K searches

Price range

Okay$4.32–$18.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,514

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, black sketchbook is a $111K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black sketchbook market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $130K–$156K; units × avg price
Conversion rate: 5.5%
Avg BSR: #367
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 5.3%
Avg brand age: 51 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

50%

Top 20: 90%

Open market

30%

Prudiut47%
UCREATE6%
DSTELIN5%
PAPERAGE4%
Fuxi4%
Rukasto4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top black sketchbook search terms

black sketchbook51K/yr -6.2%3.6% conv.
black paper sketchbook55K/yr -19.9%5.8% conv.
black drawing paper24K/yr -12.8%5.9% conv.
black sketch book14K/yr -6.4%2.9% conv.
black art paper14K/yr -14.3%4.2% conv.
sketchbook black5K/yr +4.8%3.4% conv.
black sketch paper7K/yr -39.9%6.2% conv.
sketch book black5K/yr -34.8%2.6% conv.
black paper sketch book4K/yr +4.8%5.0% conv.
black page sketchbook3K/yr +9.5%3.6% conv.

All search terms

Top black sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Prudiut$7.804.7★300 rev

30 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Prudiut$7.104.7★245 rev

50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Prudiut$8.544.7★91 rev

UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets

UCREATE$8.124.8★13,629 rev

50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 912in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Prudiut$11.544.7★300 rev

Newest

by launch date

Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper

SAKURA$11.2485 rev

2mo ago

Fuxi Black Paper Sketchbook 2-Pack - 5.5 x 8.5 | 90lb/150gsm Black Sketch Paper 50 Sheets Per Pad

Fuxi$14.913,859 rev

7mo ago

Fuxi Black Paper Sketchbook 9x12 60 Sheets90lb/150gsm Hardcover Spiral Bound | Black Paper Notebook for Gel Pen Colored Pencil Artist Supplies for Adults Teens & Students.

Fuxi$16.7916,539 rev

8mo ago

50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Prudiut$7.80300 rev

9mo ago

50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist

Prudiut$8.5491 rev

10mo ago

What buyers say about black sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Build quality is great”

Drawing Experience15%

“Fun drawing set”

Size-Overall8%

“Good size”

Paper Quality7%

“the paper is perfectly thick”

Value For Money7%

“Great value”

Advertised Vs Actual Product6%

“As advertised”

Thickness4%

“The cover and pages are thick”

Durability4%

“they have held up great”

Gifting Purpose3%

“Great gift set I bought for myself”

Color3%

“it absorbs the colors nicely”

What buyers complain about

Size-Overall15%

“the sizing is of awkward length”

Quality-Overall12%

“I wish the pens were a little higher quality”

Thickness11%

“It is thick”

Durability9%

“It's completely coming apart”

Paper Quality9%

“Paper quality is poor”

Color4%

“It isn't as dark black as I'm used to”

Advertised Vs Actual Product3%

“BUT, the advertisement picture is misleading :”

Strength3%

“cheap and flimsy”

Value For Money1%

“I wouldn't buy it again even for a low price”

Ease Of Cleaning1%

“Very dirty as well”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product7%

Value For Money6%

Paper Quality4%

Color3%

Quality-Overall3%

Thin3%

Thickness1%

Weight Heavy1%

Strength1%

Common questions

Is black sketchbook profitable to sell on Amazon United States?: The niche generates $111K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (44/100).
How competitive is the black sketchbook niche?: 22 brands and 75 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in black sketchbook?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.0%.
When does demand for black sketchbook peak?: Demand peaks in Jun–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the black sketchbook niche?: Listings span $4.32–$18.97; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 4,514 reviews — the moat a new listing must climb.