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42

black safety pins

Skip it

Prices mostly outside the sweet spot ($3.66–$7.97) — this niche doesn't clear our bar today.

Market size 31Growth 30Conversion 99Competition 17Returns 83Price range 0Avg price 16Brand share 31Review moat 39Quality gap 60

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,573.58

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$144K

$144K/yr · 132K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad$5.84

avg listing price — sweet spot $15–$100

Price range

Bad$3.66–$7.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black safety pins is a $144K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 42/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

black safety pins market data

Units sold / yr
20K–25K
avg 1,500–2,000/product
Revenue / yr
$117K–$146K
units × avg price
Conversion rate
18.7%
Avg BSR
#62
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Huhuhero39%
  • Hudinsun26%
  • keepsweat9%
  • XKDOUS8%
  • OIAOIW5%
  • NEBURORA5%
  • Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Top black safety pins search terms

  • black safety pins90K/yr
  • black safety pins for clothes17K/yr
  • safety pins black12K/yr
  • small black safety pins8K/yr
  • black safety pin6K/yr
All search terms

Top black safety pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$29K30%$43K40%$58K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about black safety pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“They are well made”

Size-Overall12%

“Fit my purpose”

Advertised Vs Actual Product12%

“As advertised”

Value For Money11%

“The price is reasonable, too”

Color8%

“great color”

Strength4%

“they aren't flimsy either”

Locking Mechanism4%

“Good assortment of safety pins in a convenient plastic case”

Compactness2%

“Great and Compact”

Functionality-Overall2%

“Work great for making brooch pins”

Embellishment/Embroidery Quality2%

“But works good for the decorative purposes that I wanted”

What buyers complain about

Strength37%

“They're very flimsy”

Quality-Overall16%

“Cheap”

Size-Overall9%

“Tiny pins”

Color6%

“Not black”

Thickness4%

“Thin”

Weight Heavy3%

“Although they are not heavy duty”

Paint Quality2%

“Seems like they were dipped in paint”

Thin2%

“a very thin”

Ease Of Use2%

“very difficult to open or use”

Hard Feel2%

“Hard pass”

Top return reasons

Size-Overall33%
Strength16%
Color11%
Quality-Overall6%
Advertised Vs Actual Product5%
Value For Money4%
Thin4%
Safety Standards3%
Functionality-Overall3%
Display Colors3%

Common questions

Is black safety pins profitable to sell on Amazon United States?
The niche generates $144K/yr across 12 tracked products. 90-day search growth is +3.6%. Flapen's verdict: Skip it (42/100).
How competitive is the black safety pins niche?
10 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in black safety pins?
Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.6%.
When does demand for black safety pins peak?
Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the black safety pins niche?
Listings span $3.66–$7.97; the average listing price is $5.84 (sweet spot $15–$100). The average incumbent carries 2,574 reviews — the moat a new listing must climb.