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Black Safety Pins

Fail

Prices span $3.66–$7.97, mostly outside the sweet spot, so Black Safety Pins is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$144K/yr132K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
80%top-5 click share · 10 brands · 12 sellers

Flapen Score

Black Safety Pins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Safety Pins is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Safety Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Black Safety Pins 132K times last year and spent an estimated $144K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
18.7%
Market size, estimated
$144Ka year
Peak month
October2.1× the quietest month
Top search term
black safety pins90K searches a year

02 · Price

A sale here is worth $5.84.

Listings sell for $5.84 on average, from $3.66 to $7.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $5.84 that is $9K to $12K a year per listing.

Average price
$5.84under the $15 to $100 sweet spot
Price range
$3.66–$7.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$9K–$12K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Sewing Notions & Supplies. It carries 2,574 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Sewing Notions & Supplies
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,574per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Safety Pins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

$0$14K$29K$43K$58K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

9%

  • Huhuhero39%
  • Hudinsun26%
  • keepsweat9%
  • XKDOUS8%
  • OIAOIW5%
  • NEBURORA5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Black Safety Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Black Safety Pins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black safety pins90K/yr
  • black safety pins for clothes17K/yr
  • safety pins black12K/yr
  • small black safety pins8K/yr
  • black safety pin6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Safety Pins

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Strength”
1.6%of orders come back
“They're very flimsy”
A buyer, on “Strength”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Safety Pins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data