black rhinestone applique
Worth a lookShows a thin review moat (89 avg reviews), but a small market ($46K/yr) keeps it on the watch list.
Review moat
Incredible89.21avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$22.28avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$4.21–$57.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, black rhinestone applique is a $46K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black rhinestone applique market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #611
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 2.1%
- Avg brand age
- 32 months
- Avg seller age
- 242 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
49
Top-5 brand share
37%
Top 20: 87%
Top-5 click share
24%
Top 20: 59%
Open market
57%
- wtbv.n9%
- Labellezalady8%
- XZG.beatal8%
- Xinc.bkap7%
- GORGECRAFT7%
- Zbroh6%
Demand
Weekly Amazon search volume, last 12 weeks — -13.3% search growth over the last 90 days.Top black rhinestone applique search terms
- black rhinestone applique25K/yr
- black lace applique17K/yr
- black applique rhinestone5K/yr
- black beaded applique8K/yr
- black appliques embellishments8K/yr
Top black rhinestone applique products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XZG.beatal Handmade Shining Rhinestones lace Applique Patches Sewing Beads Sequins Stone Trim Accessories for Wedding Dress 1 Pair/Bag 11X4.3inches (Black)
XZG.beatal$28.554.7★176 rev
Handmade Rhinestones lace Applique handsewing Beads Trim Patches for Dress Clothing Accessories 35X12cm 1Pair/Bag
wtbv.n$37.204.7★181 rev
1 Pair Handmade Beaded Crystal Patches Bodice Lace DIY Applique Patches Accessory for Dress Clothes 35X12cm (Black)
Akiko.CC$32.944.7★88 rev
Zbroh Handmade red/White//Green/Blue Rhinestones Applique Sewing Beads Stones Trim lace Patches Accessory for Dress Clothes one Pair (Black)
Zbroh$28.384.6★323 rev
Handmade Rhinestones on lace Applique Sewing Beads Sequins Trim Patches for Wedding Dress Accessories 1 Pair/Bag (Black)
Xinc.bkap$27.984.8★14 rev
Newest
by launch date
BIHILGRNT 2 PCS Floral Lace Applique Patches Sew On Embroidery Appliques for Dress Corset Bridal Gown Costume DIY Clothing & Wedding Dress Decoration Black White Red (Black)
BIHILGRNT$9.0611 rev
Handmade Rhinestones on lace Applique Sewing Beads Sequins Trim Patches for Wedding Dress Accessories 1 Pair/Bag (Black)
Xinc.bkap$27.9814 rev
Handmade Shining Acrylic Rhinestones on lace Applique Sewing Beads Stones Trim Patches Accessories for Wedding Dress 4.3X 23.6inches (Black)
ArtistryXB$35.4322 rev
Handmade Rhinestones on Lace Applique Trim Sewing Beads Sequins Trim Patches for Wedding Dress Accessories 1Pair/Bag 4.72X11.8inches (Black)
Xinc.bkap$28.5822 rev
BBTO Rhinestone Chain Trim Applique Embellishment Crystal Wedding Bridal Costume Flower Leaf Chain Sewing Bling Trim for Jewelry DIY Necklace Bags Parties (3 Yards Black)
BBTO$25.88265 rev
Trending
90-day click momentumBIHILGRNT 2 PCS Floral Lace Applique Patches Sew On Embroidery Appliques for Dress Corset Bridal Gown Costume DIY Clothing & Wedding Dress Decoration Black White Red (Black)
BIHILGRNT$9.063.9★
Handmade Rhinestones on lace Applique Sewing Beads Sequins Trim Patches for Wedding Dress Accessories 1 Pair/Bag (Black)
Xinc.bkap$27.984.8★
Handmade Bodice Rhinestones Applique Sewing Glass Beads Stones Crystal Trim Lace Patches for Dress Clothing Accessories 1pair/Bag 3.1X9.4inches (Black)
ESOSZNUA$19.564.5★
Handmade Shining Acrylic Rhinestones on lace Applique Sewing Beads Stones Trim Patches Accessories for Wedding Dress 4.3X 23.6inches (Black)
ArtistryXB$35.434.6★
Handmade Rhinestones lace Applique handsewing Beads Trim Patches for Dress Clothing Accessories 35X12cm 1Pair/Bag
wtbv.n$37.204.7★
What buyers say about black rhinestone applique
What buyers praise and complain about, mined from review topics.What buyers love
“They feel well-made”
“Great for the price”
“Beautiful as described”
“Pretty”
“Very pretty and easy to sew”
“Overall, these are attractive, high-quality appliqués that are simple to use and make any project look more polished”
“Good size”
“Easy to use”
“Beautiful pieces”
“Great grab”
What buyers complain about
“feels poorly made”
“It is glued to the lace”
“Looks expensive”
“Bigger than expected”
“very heavy material”
“there are no instructions included for attaching them”
“Until you get official word that this can or can't be laundered or dry cleaned - assume it is very fragile”
“CAN'T do to attach these to your project safely -”
“Until you get official word that this can or can't be laundered or dry cleaned - assume it is very fragile”
Top return reasons
Common questions
- Is black rhinestone applique profitable to sell on Amazon United States?
- The niche generates $46K/yr across 73 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black rhinestone applique niche?
- 39 brands and 49 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in black rhinestone applique?
- Top complaints mined from reviews: Material Quality, Adhesion/Stickiness, Value For Money. The return rate is 5.5% — above our launch gate.
- What does it cost to enter the black rhinestone applique niche?
- Listings span $4.21–$57.02; the average listing price is $22.28 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.