Skip to content

Black Puff Vinyl

Fail

Shoppers spend an estimated $18K a year here, so Black Puff Vinyl is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$18K/yr10K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
83%top-5 click share · 12 brands · 20 sellers

Flapen Score

Black Puff Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Puff Vinyl is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Puff Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Black Puff Vinyl 10K times last year and spent an estimated $18K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
14.7%
Market size, estimated
$18Ka year
Peak month
September3.4× the quietest month
Top search term
black puff vinyl heat transfer4K searches a year

02 · Price

A sale here is worth $12.10.

Listings sell for $12.10 on average, from $6.67 to $25.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $12.10 that is $1K to $3K a year per listing.

Average price
$12.10under the $15 to $100 sweet spot
Price range
$6.67–$25.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #155 within Sewing Notions & Supplies. It carries 3,411 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#155in Sewing Notions & Supplies
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,411per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Puff Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

20

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

13%

  • Brand 130%
  • Brand 219%
  • Brand 318%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Black Puff Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Black Puff Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black puff vinyl heat transfer4K/yr
  • black puff vinyl3K/yr
  • black puff htv3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Puff Vinyl

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Adhesion/Stickiness”
2.2%of orders come back
“the adhesion to the cotton hoodie wasnt great”
A buyer, on “Adhesion/Stickiness”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Puff Vinyl questions

Answered from the same tracked data.