Black Pencil Case

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

487K

Growth, 90 days vs prior 90

+34.5%

Conversion, latest week

1.3%

Market size, estimated

$65Ka year

Peak month

August8.1× the quietest month

Top search term

black pencil case174K searches a year

Listings sell for $10.63 on average, from $5.58 to $30.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.63 that is $5K to $8K a year per listing.

Average price

$10.63under the $15 to $100 sweet spot

Price range

$5.58–$30.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

2.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #513 within Organization, Storage & Transport. It carries 3,494 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

95%

Out of stock, average day

12.2%

Average rank

#513in Organization, Storage & Transport

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,494per listing

Listings tracked

42

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months