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Black Paper Roll

Fail

The products selling today already average 4.7★, so Black Paper Roll is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$323K/yr163K searches / yr
90-day growth
+30.6%search demand this quarter
Competition
68%top-5 click share · 9 brands · 14 sellers

Flapen Score

Black Paper Roll against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Paper Roll is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Paper Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Black Paper Roll 163K times last year and spent an estimated $323K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+30.6%
Conversion, latest week
8.7%
Market size, estimated
$323Ka year
Peak month
October3.3× the quietest month
Top search term
black paper roll31K searches a year

02 · Price

A sale here is worth $22.80.

Listings sell for $22.80 on average, from $6.56 to $44.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $22.80 that is $29K to $34K a year per listing.

Average price
$22.80inside the $15 to $100 sweet spot
Price range
$6.56–$44.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$29K–$34K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #132 within Paper & Paper Crafts. It carries 3,737 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#132in Paper & Paper Crafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,737per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black Paper Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Brand 153%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Black Paper Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.3×

Search terms

Top Black Paper Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black paper roll31K/yr
  • black butcher paper27K/yr
  • black craft paper roll22K/yr
  • black butcher paper roll16K/yr
  • black craft paper14K/yr
  • black roll paper10K/yr
  • black kraft paper roll12K/yr
  • roll of black paper8K/yr
  • black kraft paper9K/yr
  • black roll of paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Paper Roll

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Thickness”
50%of negative reviews mention “Thickness”
3.1%of orders come back
“THIN THIN THIN”
A buyer, on “Thickness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Paper Roll questions

Answered from the same tracked data.