Black Paper Roll
FailThe products selling today already average 4.7★, so Black Paper Roll is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $323K/yr163K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 14 sellers
Flapen Score
Black Paper Roll against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Black Paper Roll is stronger. Inside it, weaker.
Market
The Black Paper Roll market on Amazon at a glance
Shoppers on Amazon United States searched for Black Paper Roll 163K times last year and spent an estimated $323K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $323Ka year
- Peak month
- October3.3× the quietest month
- Top search term
- black paper roll31K searches a year
02 · Price
A sale here is worth $22.80.
Listings sell for $22.80 on average, from $6.56 to $44.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $22.80 that is $29K to $34K a year per listing.
- Average price
- $22.80inside the $15 to $100 sweet spot
- Price range
- $6.56–$44.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $29K–$34K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #132 within Paper & Paper Crafts. It carries 3,737 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #132in Paper & Paper Crafts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,737per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Black Paper Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- Brand 153%
- Brand 213%
- Brand 310%
- Brand 410%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Black Paper Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 3.3×
Search terms
Top Black Paper Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black paper roll31K/yr
- black butcher paper27K/yr
- black craft paper roll22K/yr
- black butcher paper roll16K/yr
- black craft paper14K/yr
- black roll paper10K/yr
- black kraft paper roll12K/yr
- roll of black paper8K/yr
- black kraft paper9K/yr
- black roll of paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paper Roll
We read the reviews and the return reasons for every product selling here.
“THIN THIN THIN”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paper Roll questions
Answered from the same tracked data.









