Skip to content

Black Paper Roll

strong incumbent ratings (4.7★) — Black Paper Roll doesn't clear our bar today.

Flapen Score

48
Skip it

Top 43% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 47

Market size 52Growth 57Conversion 82Competition 29Returns 49Price range 77Avg price 95Brand share 24Review moat 28Quality gap 20
This niche Category average · 4,656 niches

Is Black Paper Roll profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Paper Roll is a $323K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Black Paper Roll: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.6% over the last 90 days and 8.7% of searches end in a purchase.

$323K

revenue / yr

Units sold / yr20K
Search volume / yr+30.6%163K
Conversion rate8.7%
Avg price$22.80

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 14
Top-5 product click share68%
Open market10%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)3· 1 succeeded
Avg rating4.7★
Avg reviews3,737

Top Black Paper Roll products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$32K$65K$97K$129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • PH PERKHOMY53%
  • SMART&CASUAL13%
  • Vanhench10%
  • Paclord10%
  • Papersaurus4%
  • Moretoes3%
  • Open — no brand owns it (3 brands, 6%)

Black Paper Roll demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR8.7%Products16Brands9Top 5 Brands90%OOS Rate7.1%Rating4.7★Reviews3,737Avg BSR#132
7K5KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.3×

Top Black Paper Roll search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black paper roll31K/yr
  • black butcher paper27K/yr
  • black craft paper roll22K/yr
  • black butcher paper roll16K/yr
  • black craft paper14K/yr
  • black roll paper10K/yr
  • black kraft paper roll12K/yr
  • roll of black paper8K/yr
  • black kraft paper9K/yr
  • black roll of paper4K/yr

What reviews say buyers love and hate about Black Paper Roll

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Thickness18%

Thick and durable

Value For Money13%

Good Amount for price

Color11%

Shining color

Advertised Vs Actual Product9%

Exactly as we hoped for

Quality-Overall9%

Good quality

What buyers complain about

87% of reviews
Thickness50%

THIN THIN THIN

Instructions/User Manual/Troubleshooting10%

not what i expected this is very similar to instruction paper

Weight Light10%

Too thin/lightweight

Ease Of Use10%

is not very easy to use

Adhesion/Stickiness7%

Is not adhesive tho will need to use a good amount of tape

Black Paper Roll return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Value For Money
11%
3Advertised Vs Actual Product
11%
4Color
9%
5Thin
6%

Common Black Paper Roll questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Paper Roll 48/100 on Amazon United States — Skip it. The niche generates $323K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +30.6% over the last 90 days.
Search demand for Black Paper Roll on Amazon United States peaks in Oct, where the busiest month runs 3.3× the quietest.