Is black paint pen profitable to sell on Amazon United States?

The niche generates $502K/yr across 31 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the black paint pen niche?

18 brands and 47 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in black paint pen?

Top complaints mined from reviews: Functionality-Overall, Nib/Tip Quality, Quality-Overall. The return rate is 1.0%.

When does demand for black paint pen peak?

Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the black paint pen niche?

Listings span $4.90–$14.34; the average listing price is $8.60 (sweet spot $15–$100). The average incumbent carries 3,237 reviews — the moat a new listing must climb.

black paint pen

Worth a look

Shows searches that convert (13.7% search→purchase), but prices mostly outside the sweet spot ($4.90–$14.34) keeps it on the watch list.

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Market size

Good$502K

$502K/yr · 425K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,236.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.60

avg listing price — sweet spot $15–$100

Price range

Bad$4.90–$14.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, black paint pen is a $502K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black paint pen market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: $516K–$688K; units × avg price
Conversion rate: 13.7%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.2%
Avg brand age: 42 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

21%

ARTISTRO44%
Overseas16%
Pagather9%
Craiiby4%
Surcotto4%
AKARUED3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top black paint pen search terms

black paint pen108K/yr +20.7%12.7% conv.
black acrylic paint marker71K/yr +12.5%12.6% conv.
black paint marker73K/yr +23.1%12.1% conv.
black acrylic marker22K/yr +20.1%10.6% conv.
black acrylic paint pen22K/yr +5.8%9.7% conv.
acrylic paint markers black17K/yr +13.6%9.6% conv.
black paint markers18K/yr +9.0%11.3% conv.
black paint pens14K/yr +5.3%12.2% conv.
black acrylic markers9K/yr +23.0%9.0% conv.
black paint pen for metal9K/yr +14.0%10.0% conv.

All search terms

Top black paint pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARTISTRO 5 Black Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies

ARTISTRO$8.024.5★12,126 rev

ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$7.514.5★7,479 rev

Overseas Permanent Paint Pens Black Markers - 2 Pack Single color Oil Based Paint Markers Medium Tip Quick Drying and Waterproof Marker Pen for Metal Rock Painting Wood Plastic Canvas Mugs

Overseas$6.624.4★9,189 rev

Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts

Pagather$6.794.6★4,424 rev

ARTISTRO 5 Black Paint Pen for Rock Glass Ceramic Wood Tire Fabric Metal Canvas Marking Painting - Set of 5 Acrylic Paint Markers Water-based

ARTISTRO$7.944.4★14,053 rev

Newest

by launch date

Betem Dual Tip Acrylic Paint Pens 2 Black Paint Markers for Glass Window Fabric Wood Rock Canvas Acrylic Markers with Fine & Brush Tip Art & Craft Supplies Teacher Appreciation Gift

Betem$6.731,969 rev

3mo ago

ARTISTRO Acrylic Paint Pens Dual Tip Markers Brush & Fine Tip Paint Pens for Calligraphy Crafts Greeting Cards Ornament Decor DIY Art (Black&White)

ARTISTRO$9.9685 rev

5mo ago

Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts

Pagather$6.794,424 rev

7mo ago

ARTISTRO 12 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$11.357,479 rev

7mo ago

Surcotto 12 PCS Black Acrylic Paint Markers Soft Brush Tip Acrylic Paint Markers Quick-Drying Waterproof Acrylic Markers for Canvas Rock Painting Wood Stone Glass Ceramic Fabric Painting

Surcotto$13.541,428 rev

11mo ago

What buyers say about black paint pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Amazing quality”

Color10%

“Great color”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use7%

“The pens were easy to use”

Value For Money6%

“GREAT FOR THE PRICE”

Pen/Pencil Quality5%

“Excellent pens”

Paint Quality4%

“Great paint markers”

Durability3%

“Very durable”

Drawing Experience3%

“excellent for drawing”

Writing Experience3%

“Clean straight writing”

What buyers complain about

Functionality-Overall8%

“Never really worked”

Nib/Tip Quality6%

“You cannot get the ink down into the tip”

Quality-Overall5%

“the quality is unmatched”

Color5%

“White not that white”

Durability5%

“Dont last long”

Dry/Empty Ink4%

“tips are dry”

Moist/Dry4%

“it dried up”

Drying Time4%

“doesnt even fully dry”

Paint Quality4%

“Not paint”

Ink Leakage3%

“Black ink smears”

Top return reasons

Size-Overall12%

Advertised Vs Actual Product12%

Functionality-Overall11%

Paint Quality10%

Ink Refill9%

Color7%