How competitive is the Black Oil Paint niche on Amazon United States?

6 brands and 35 sellers compete in Black Oil Paint on Amazon United States. The top 5 Black Oil Paint products take 76% of clicks and its top 5 brands hold 96% of demand.

What does it cost to enter the Black Oil Paint niche?

Black Oil Paint sells for $11.37 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.90–$18.24. The average incumbent carries 4,421 reviews — the moat a new listing must climb.

Black Oil Paint

brand-locked demand (top 5 brands take 96% of clicks) — Black Oil Paint doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,221 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 47

This niche Category average · 4,656 niches

Is Black Oil Paint profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Oil Paint is a $38K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.

Black Oil Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 15.2% of searches end in a purchase.

$38K

revenue / yr

Units sold / yr4K

Search volume / yr-6.9%22K

Conversion rate15.2%

Avg price$11.37

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 35

Top-5 product click share76%

Open market4%

Avg brand age105 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Black Oil Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black

Price: $8.17
Rating: 4.8/5
Reviews: 17,670
Age: 17y ago

Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Ivory Black

Price: $18.17
Rating: 4.8/5
Reviews: 17,670
Age: 22y ago

MEEDEN Artist Grade Oil Paint: Mars Black - 60ml/2oz Tube - Professional Art Paints for Canvas Painting

Price: $7.40
Rating: 4.6/5
Reviews: 500
Age: 2y ago

Mont Marte Oil Paint Premium 3.4 US fl.oz (100ml) Tube Ivory Black Heavy Body Paint Artist Quality Good Coverage Excellent Tinting Strength Ideal for Painting Canvas

Price: $6.90
Rating: 4.5/5
Reviews: 2,648
Age: 11y ago

PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals

Price: $8.99
Rating: 4.8/5
Reviews: 164
Age: 1y ago

Newest

by launch date

PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz

Price: $18.24
Rating: 4.8/5
Reviews: 164
Age: 5mo ago

PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals

Price: $8.99
Rating: 4.8/5
Reviews: 164
Age: 1y ago

PHOENIX Lamp Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals

Price: $8.91
Rating: 4.8/5
Reviews: 164
Age: 1y ago

PHOENIX Ivory Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Ivory Black 792

Price: $10.34
Rating: 4.7/5
Reviews: 235
Age: 1y ago

PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793

Price: $10.24
Rating: 4.7/5
Reviews: 235
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Winsor & Newton58%
PHOENIX19%
Gamblin8%
MEEDEN6%
Mont Marte6%
Rust-Oleum4%

Black Oil Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR15.2%Products13Brands6Top 5 Brands96%OOS Rate3.1%Rating4.7★Reviews4,421Avg BSR#383

Top Black Oil Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black oil paint15K/yr -3.0%12.2% conv.
ivory black oil paint4K/yr -16.2%19.8% conv.
oil paint black3K/yr -12.2%12.5% conv.

What reviews say buyers love and hate about Black Oil Paint

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Paint Quality18%

“The size tube of lamp black paint is generous”

Quality-Overall17%

“Quality—great coverage”

Value For Money15%

“Good value”

Durability13%

“Its durable”

Spray/Flow10%

“Flowed nicely”

What buyers complain about

100% of reviews

Color50%

“Very pigmented”

Thickness25%

“Very thin consistency”

Leak-Proof25%

“It leaked inside the box”

Black Oil Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality

34%

2Size-Overall

27%

3Color

21%

4Advertised Vs Actual Product

5Leak-Proof

Common Black Oil Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Oil Paint 35/100 on Amazon United States — Skip it. The niche generates $38K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.

Black Oil Paint buyers on Amazon United States complain most about Color, Thickness, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.7%.