black oil paint
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Price range
Okay$6.90–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,421.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 22K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black oil paint is a $38K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
black oil paint market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $34K–$45K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #383
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 3.1%
- Avg brand age
- 105 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
35
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Winsor & Newton58%
- PHOENIX19%
- Gamblin8%
- MEEDEN6%
- Mont Marte6%
- Rust-Oleum4%
Demand
Weekly Amazon search volume, last 13 weeks — -6.9% search growth over the last 90 days.Top black oil paint search terms
- black oil paint15K/yr
- ivory black oil paint4K/yr
- oil paint black3K/yr
Top black oil paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black
Winsor & Newton$8.174.8★17,670 rev
Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Ivory Black
Winsor & Newton$18.174.8★17,670 rev
MEEDEN Artist Grade Oil Paint: Mars Black - 60ml/2oz Tube - Professional Art Paints for Canvas Painting
MEEDEN$7.404.6★500 rev
Mont Marte Oil Paint Premium 3.4 US fl.oz (100ml) Tube Ivory Black Heavy Body Paint Artist Quality Good Coverage Excellent Tinting Strength Ideal for Painting Canvas
Mont Marte$6.904.5★2,648 rev
PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.994.8★164 rev
Newest
by launch date
PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz
PHOENIX$18.24164 rev
PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.99164 rev
PHOENIX Lamp Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.91164 rev
PHOENIX Ivory Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Ivory Black 792
PHOENIX$10.34235 rev
PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793
PHOENIX$10.24235 rev
Trending
90-day click momentum
Rust-Oleum 7798502 Stops Rust Brush On Paint Quart Semi-Gloss Black
Rust-Oleum$17.324.6★
PHOENIX Ivory Black Oil Paint 200ml / 6.75 Fl oz
PHOENIX$18.244.8★
PHOENIX Ivory Black Oil Paint - 40ml / 1.35 Fl oz. Single Tube - Artist Quality Oil Based Paint for Professionals
PHOENIX$8.994.8★
Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Ivory Black
Winsor & Newton$8.174.8★
PHOENIX Lamp Black Oil Paint - Studio Oil Paint Single Large Tube - 170ml / 5.75 Fl oz. Lamp Black 793
PHOENIX$10.244.7★
What buyers say about black oil paint
What buyers praise and complain about, mined from review topics.What buyers love
“The size tube of lamp black paint is generous”
“Quality—great coverage”
“Good value”
“Its durable”
“Flowed nicely”
“best rust paint in the world”
“These oil paints are vibrant in color”
“great paint”
“feel very smooth”
“The texture is smooth”
What buyers complain about
“Very pigmented”
“Very thin consistency”
“It leaked inside the box”
Top return reasons
Common questions
- Is black oil paint profitable to sell on Amazon United States?
- The niche generates $38K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the black oil paint niche?
- 6 brands and 35 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in black oil paint?
- Top complaints mined from reviews: Color, Thickness, Leak-Proof. The return rate is 0.7%.
- What does it cost to enter the black oil paint niche?
- Listings span $6.90–$18.24; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 4,421 reviews — the moat a new listing must climb.