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Black Model Paint

Fail

The top 5 brands take 95% of clicks, so Black Model Paint is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$195K/yr363K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
28%top-5 click share · 11 brands · 118 sellers

Flapen Score

Black Model Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Model Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Model Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Black Model Paint 363K times last year and spent an estimated $195K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.2%
Market size, estimated
$195Ka year
Peak month
January1.8× the quietest month
Top search term
tamiya paint120K searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $3.09 to $43.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.81 that is $1K to $3K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$3.09–$43.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #96 within Model & Hobby Building. It carries 909 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
70%
Out of stock, average day
0.9%
Average rank
#96in Model & Hobby Building
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
909per listing
Listings tracked
83

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Model Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$6K$12K$18K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

118

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 55%

Open market

4%

  • TAMIYA63%
  • Vallejo13%
  • Pro-Line11%
  • Nicpro5%
  • Testors3%
  • Micro-Mark2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Black Model Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Black Model Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tamiya paint120K/yr
  • tamiya spray paint62K/yr
  • rc paint23K/yr
  • rc car paint17K/yr
  • model spray paint18K/yr
  • tamiya paint set20K/yr
  • tamiya acrylic paint17K/yr
  • vallejo black9K/yr
  • plastic model spray paint9K/yr
  • tamiya spray paint for plastic models9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Model Paint

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
18%of negative reviews mention “Paint Quality”
0.5%of orders come back
“lets paints leak”
A buyer, on “Paint Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Model Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data