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Black Markers for Coloring

Fail

Demand is soft, at -16.3% this quarter, so Black Markers for Coloring is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$187K/yr193K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
56%top-5 click share · 14 brands · 72 sellers

Flapen Score

Black Markers for Coloring against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Markers for Coloring is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Markers for Coloring market on Amazon at a glance

Shoppers on Amazon United States searched for Black Markers for Coloring 193K times last year and spent an estimated $187K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
9.3%
Market size, estimated
$187Ka year
Top search term
black markers for coloring21K searches a year

02 · Price

A sale here is worth $10.44.

Listings sell for $10.44 on average, from $4.75 to $23.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.44 that is $8K to $10K a year per listing.

Average price
$10.44under the $15 to $100 sweet spot
Price range
$4.75–$23.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Drawing. It carries 2,585 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Drawing
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,585per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Markers for Coloring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

72

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

18%

  • Brand 135%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Black Markers for Coloring search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Black Markers for Coloring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black markers for coloring21K/yr
  • black washable markers25K/yr
  • black crayola markers20K/yr
  • black markers washable20K/yr
  • pentel brush sign pen14K/yr
  • crayola black markers11K/yr
  • still and slow coloring book markers3K/yr
  • black coloring markers8K/yr
  • monochrome coloring book markers7K/yr
  • washable black markers8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Markers for Coloring

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Dry/Empty Ink”
0.7%of orders come back
“Most of the pens are dried up”
A buyer, on “Dry/Empty Ink”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Markers for Coloring questions

Answered from the same tracked data.