Is black markers for coloring profitable to sell on Amazon United States?

The niche generates $187K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (49/100).

How competitive is the black markers for coloring niche?

14 brands and 72 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in black markers for coloring?

Top complaints mined from reviews: Dry/Empty Ink, Nib/Tip Quality, Durability. The return rate is 0.7%.

What does it cost to enter the black markers for coloring niche?

Listings span $4.75–$23.58; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.

black markers for coloring

Skip it

Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.75–$23.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,585.2

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$187K

$187K/yr · 193K searches

Avg price

Okay$10.44

avg listing price — sweet spot $15–$100

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, black markers for coloring is a $187K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black markers for coloring market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $209K–$261K; units × avg price
Conversion rate: 9.3%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

18%

Crayola35%
ARTISTRO12%
Janlaugh11%
Pentel11%
Hethrone7%
Mogyann6%

Demand

Weekly Amazon search volume, last 21 weeks — -16.3% search growth over the last 90 days.

Open Trend

Top black markers for coloring search terms

black markers for coloring21K/yr +0.4%9.8% conv.
black washable markers25K/yr -9.5%14.2% conv.
black crayola markers20K/yr -9.4%16.4% conv.
black markers washable20K/yr -29.5%8.8% conv.
pentel brush sign pen14K/yr -24.7%2.5% conv.
crayola black markers11K/yr -7.6%12.5% conv.
still and slow coloring book markers3K/yr +631.0%5.2% conv.
black coloring markers8K/yr -11.8%8.0% conv.
monochrome coloring book markers7K/yr -45.3%8.5% conv.
washable black markers8K/yr -21.0%12.1% conv.

All search terms

Top black markers for coloring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Washable Markers for Kids - Black (12ct) Bulk Broad Line Markers for School Classroom Essentials Teacher Classroom Must Haves for Elementary School

Crayola$9.344.7★2,863 rev

Crayola Broad Line Markers - Black (12ct) Markers for Kids Bulk School Supplies for Teachers Nontoxic Marker Refill with Reusable Box

Crayola$8.974.8★4,210 rev

ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$7.514.5★7,479 rev

Pentel SES15C-24ST Brush Touch Sign Pen Set of 24 Colors

Pentel$23.584.7★2,074 rev

Hethrone Black Markers for Drawing - Brush Pens with Felt Tips for Artists - Calligraphy Pens 12 Pack

Hethrone$9.044.3★1,449 rev

Newest

by launch date

Thboxes 12 Pack Black Drawing Pens Dual Tip Brush Fineliners Pens Washable Brush Tip Markers for Adults Art Drawing Sketching Journaling Calligraphy

Thboxes$7.46107 rev

6mo ago

Pagather Black and White Acrylic Paint Markers 12 Pack Dual Tip with Fine Tip and Brush Tip Pens for Stone Wood Calligraphy Canvas Ceramic Metal Glass Rock Painting DIY Crafts

Pagather$6.794,424 rev

7mo ago

ZSCM Black Duo Tip Marker Pens 12 Pack Fine & Brush Markers for Adult Coloring Books No Bleeding Jet Black Markers for Outlining Sketching Japanese Manga Calligraphy and Graphic Novels

ZSCM QUALITY DECIDES THE FUTURE$9.79224 rev

8mo ago

ARTISTRO 5 Black Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$7.517,479 rev

1y ago

Janlaugh 30 Pcs Mini Washable Markers Bulk Broad Line Conical Tip Washable Mark Pen Set Short Coloring Paint Pen for Kid Art Projects Teacher Student Toddler Party Favors Classroom Ages 6+(Black)

Janlaugh$10.9363 rev

1y ago

What buyers say about black markers for coloring

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality pens”

Color11%

“Nice colors”

Value For Money10%

“Good for the price”

Pen/Pencil Quality7%

“Good quality pens”

Drawing Experience7%

“Great for drawing”

Advertised Vs Actual Product5%

“As advertised”

Nib/Tip Quality4%

“The fine tip is great”

Size-Overall4%

“Good size”

Ease Of Use3%

“Easy to Use”

Writing Experience2%

“they write very smoothly”

What buyers complain about

Dry/Empty Ink10%

“Most of the pens are dried up”

Nib/Tip Quality8%

“have little pieces that start getting fuzzy at the tip”

Durability8%

“not very durable”

Color7%

“the black was too light”

Moist/Dry7%

“All Dried up”

Quality-Overall5%

“Not exactly the quality I was expecting”

Drying Time5%

“took a long time to dry”

Ink Leakage4%

“Ink ran out”

Paper Quality3%

“Terrible... They bleed SO bad as soon as you put the marker to any type of paper”

Thickness2%

“To thick, no fine point”

Top return reasons

Size-Overall11%

Advertised Vs Actual Product10%

Ink Refill9%

Color8%

Functionality-Overall7%

Dry/Empty Ink6%

Paint Quality5%

Value For Money5%

Quality-Overall3%

Thickness3%

Common questions

Is black markers for coloring profitable to sell on Amazon United States?: The niche generates $187K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (49/100).
How competitive is the black markers for coloring niche?: 14 brands and 72 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in black markers for coloring?: Top complaints mined from reviews: Dry/Empty Ink, Nib/Tip Quality, Durability. The return rate is 0.7%.
What does it cost to enter the black markers for coloring niche?: Listings span $4.75–$23.58; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.