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Black Markers for Coloring

soft demand (-16.3% this quarter) — Black Markers for Coloring doesn't clear our bar today.

Flapen Score

49
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Top 38% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 47

Market size 37Growth 17Conversion 84Competition 48Returns 97Price range 46Avg price 37Brand share 49Review moat 39Quality gap 42
This niche Category average · 4,656 niches

Is Black Markers for Coloring profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Markers for Coloring is a $187K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Black Markers for Coloring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 9.3% of searches end in a purchase.

$187K

revenue / yr

Units sold / yr25K
Search volume / yr-16.3%193K
Conversion rate9.3%
Avg price$10.44

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers14 · 72
Top-5 product click share56%
Open market24%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews2,585

Top Black Markers for Coloring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$19K$37K$56K$75K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

72

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

18%

  • Crayola35%
  • ARTISTRO12%
  • Janlaugh11%
  • Pentel11%
  • Hethrone7%
  • Mogyann6%

Black Markers for Coloring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR9.3%Products20Brands14Top 5 Brands76%OOS Rate0.0%Rating4.5★Reviews2,585Avg BSR#96
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Black Markers for Coloring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black markers for coloring21K/yr
  • black washable markers25K/yr
  • black crayola markers20K/yr
  • black markers washable20K/yr
  • pentel brush sign pen14K/yr
  • crayola black markers11K/yr
  • still and slow coloring book markers3K/yr
  • black coloring markers8K/yr
  • monochrome coloring book markers7K/yr
  • washable black markers8K/yr

What reviews say buyers love and hate about Black Markers for Coloring

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Quality-Overall14%

Good quality pens

Color11%

Nice colors

Value For Money10%

Good for the price

Pen/Pencil Quality7%

Good quality pens

Drawing Experience7%

Great for drawing

What buyers complain about

59% of reviews
Dry/Empty Ink10%

Most of the pens are dried up

Nib/Tip Quality8%

have little pieces that start getting fuzzy at the tip

Durability8%

not very durable

Color7%

the black was too light

Moist/Dry7%

All Dried up

Black Markers for Coloring return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
11%
2Advertised Vs Actual Product
10%
3Ink Refill
9%
4Color
8%
5Functionality-Overall
7%

Common Black Markers for Coloring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Markers for Coloring 49/100 on Amazon United States — Skip it. The niche generates $187K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Black Markers for Coloring buyers on Amazon United States complain most about Dry/Empty Ink, Nib/Tip Quality, Durability, the themes mined from the niche's reviews. Its return rate is 0.7%.