Skip to content

Black Makeup

a small market ($33K/yr) — Black Makeup doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 3,931 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 47

Market size 8Growth 53Conversion 79Competition 23Returns 41Price range 35Avg price 30Brand share 18Review moat 36Quality gap 68
This niche Category average · 4,656 niches

Is Black Makeup profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Black Makeup is a $33K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Black Makeup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.8% over the last 90 days and 8.0% of searches end in a purchase.

$33K

revenue / yr

Units sold / yr6K
Search volume / yr+24.8%42K
Conversion rate8.0%
Avg price$9.63

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 19
Top-5 product click share72%
Open market7%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews2,887

Top Black Makeup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$7K$10K$13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • BOBISUKA48%
  • MEICOLY17%
  • Mehron12%
  • Blue Squid10%
  • BADCOLOR7%
  • Go Ho4%
  • Open — no brand owns it (2 brands, 3%)

Black Makeup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR8.0%Products14Brands8Top 5 Brands93%OOS Rate0.0%Rating4.3★Reviews2,887Avg BSR#96
5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 11.4×

What reviews say buyers love and hate about Black Makeup

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Coverage16%

Great coverage,

Value For Money10%

very good product for the price

Ease Of Cleaning8%

Easy clean up

Paint Quality7%

I don't really want to tell anyone how much I love this body paint

Quality-Overall7%

Excellent quality

What buyers complain about

65% of reviews
Size-Overall14%

Small

Smudge Resistance13%

smudged a lot

Oily/Greasy8%

It's greasy - wore it a few hours for a party

Smell6%

Stink

Quality-Overall6%

very cheap and doesn't blend out well

Black Makeup return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
30%
2Color
12%
3Size-Overall
10%
4Functionality-Overall
9%
5Advertised Vs Actual Product
8%

Common Black Makeup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Makeup 38/100 on Amazon United States — Skip it. The niche generates $33K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +24.8% over the last 90 days.
Search demand for Black Makeup on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 11.4× the quietest.