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Black Letter Beads

Fail

Prices span $4.54–$10.37, mostly outside the sweet spot, so Black Letter Beads is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$30K/yr51K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
64%top-5 click share · 12 brands · 17 sellers

Flapen Score

Black Letter Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Black Letter Beads is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Letter Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Black Letter Beads 51K times last year and spent an estimated $30K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
7.8%
Market size, estimated
$30Ka year
Peak month
October2.0× the quietest month
Top search term
black letter beads32K searches a year

02 · Price

A sale here is worth $7.61.

Listings sell for $7.61 on average, from $4.54 to $10.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $7.61 that is $761 to $2K a year per listing.

Average price
$7.61under the $15 to $100 sweet spot
Price range
$4.54–$10.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$761–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #463 within Beading Supplies. It carries 2,530 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#463in Beading Supplies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,530per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Black Letter Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

15%

  • Looconi55%
  • Augshy8%
  • YMSDZHL7%
  • ARTDOT6%
  • SUTOUG5%
  • Sunrica4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Black Letter Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Black Letter Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black letter beads32K/yr
  • black alphabet beads6K/yr
  • letter beads black5K/yr
  • black and white letter beads4K/yr
  • black letter beads for bracelets4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Letter Beads

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
21%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Too Small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Letter Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data